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Contentstack Introduces Advanced Language and Localization Features

Dhaval MajithiaMay 31, 2019

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Delivering content in multiple languages enables businesses to serve their customers better across geographies and improve engagement. However, performing tasks related to multi-language content—from the translation of content to uploading and managing the translated content—can be tedious and tricky at times.

Contentstack understands this, and that’s why we are delivering new features and capabilities that ease the process of managing the content of multiple languages.

Fallback Languages For Easy Localization

Contentstack is introducing the ability to select the fallback language for the languages of your stack. It lets you specify which language to use as source content if the entry does not exist in the specified language.

For example, let’s consider that ‘English - United States’ is the master language of your stack. The fallback language of ‘French - France’ is ‘English - United States,’ and the fallback language for ‘Spanish - Spain’ is ‘French - France.’


Now, while creating an entry for ‘Spanish - Spain,’ Contentstack will fetch data from ‘French - France’ to show the unlocalized entry. You can then use (and modify) this inherited content to localize the content in ‘Spanish - Spain’.

The flexibility of specifying a fallback language makes the process of localization quicker and less painful for content managers. Read more about specifying a fallback language.

Adding Support For Generic Languages

Until now, Contentstack provided support for country-specific languages that allowed you to deliver content to specific markets (for example, ‘English - United States,’ ‘English - United Kingdom,’ ‘French - France,’ ‘French - Canada’).

Contentstack now supports generic language options. A generic language is a language that is not tied to the corresponding region it is spoken in. So, for example, you can now add the generic language of 'Spanish' to your stack, instead of requiring you to associate the language with a region, such as 'Spanish - Bolivia,' 'Spanish - Argentina' or 'Spanish - Spain.'

Read more about how generic languages work in Contentstack.

About Contentstack

The Contentstack team comprises highly skilled professionals specializing in product marketing, customer acquisition and retention, and digital marketing strategy. With extensive experience holding senior positions in notable technology companies across various sectors, they bring diverse backgrounds and deep industry knowledge to deliver impactful solutions.  

Contentstack stands out in the composable DXP and Headless CMS markets with an impressive track record of 87 G2 user awards, 6 analyst recognitions, and 3 industry accolades, showcasing its robust market presence and user satisfaction.

Check out our case studies to see why industry-leading companies trust Contentstack.

Experience the power of Contentstack's award-winning platform by scheduling a demo, starting a free trial, or joining a small group demo today.

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