THE CHALLENGE

Tracey Milligan, the founder of The Milligan Foundation, was having an automotive sponsorship meeting with Tesla. Tracey went to The Milligan Foundation website to make sure it was working well and was up to date because she knew that Tesla would be reviewing the site. Before making any last-minute changes, Tracey decided to back up the website with the backup option from her service provider. She hit the Backup button, but instead of backing up the site, it was deleted.

It was midnight, and the meeting with Tesla was for the next morning at 8:30 am. When Tracey tried to go back to the website, it said that the site could not be found. She started working on restoring her site and received a message that said, “We'll email you when the backup is complete.” The email never arrived.

Besides the nightmare of losing the website, Tracey was working with a plethora of WordPress plugins. Because different companies make these plug-ins, each one works differently – some have dashboards, some don’t. To customize their website, Tracey would have to toggle between multiple dashboard panels or change files, which quickly became unwieldy. “Even though WordPress is supposed to be easy to use, with all the plug-ins it felt like I needed a manual on how to use my site.”

The ultimate goal was to have a stable site that was easy to manage, and that presents a way for a person to find the resources that they need to be safe from domestic violence.

"If I had to make a comparison between the WordPress site and the Contentstack site, it would be that before I was driving a jalopy and now, I'm driving a Rolls Royce."

– Tracy Milligan, Executive Director, The Milligan Foundation

THE SOLUTION

The Milligan Foundation was developing a community using the Salesforce platform. After completing the basic framework, more money was needed to get it up and running. Fundraising had failed to generate the required resources needed to launch the project. She told her Salesforce exec about the difficulties and he said, "Let me see what I can do." Following up, Tracey was told through the Salesforce foundation, "All that Salesforce has is at your disposal to use."

Neha Sampat, CEO of Contentstack, had met Tracey at a conference focused on exchanging advice around growing a business. Tracey shared her goals of building a community and a network of domestic violence resources. Neha was inspired and pledged her company’s support as well.

A big appeal in choosing Contentstack as their CMS was its ability to accommodate a realtime, omnichannel resource map for domestic violence victims. Tracey points out, “The map that is hosted by Contentstack is the only interactive global map for violence resources on the Internet.”

To understand the importance of this, Tracey explains that when a person is in a domestic violence situation and is forced to look for help, all the police have is a folding business card that may have half a dozen, 1-800 numbers on it for local resources. There are not nearly enough shelters and beds. “Nine times out of ten when you get that card, and you start calling those numbers; you don't find any help. Everything is full, and if you try and find a shelter using Google, you need to click through each shelter and email them one by one,” laments Tracey.

Now, you can go to The Milligan Foundation resource map and find help anywhere in the world. The organization's information, email addresses, and phone numbers are all in one place. Everything is linked so that you can send emails directly from the page. Twilio, another key sponsor is the service that provides the ability to make and receive phone calls, as well as send and receive text messages. Using Twilio’s integrated service with Contentstack, the site offers embedded 1-800 numbers that make it possible to call for free to get help without ever having to leave the site.

"The organization's information, email addresses, and phone numbers are all in one place. Everything is linked so that you can send emails directly from the page."

THE RESULTS

With Contentstack the complexity of managing WordPress plugins and extensions with multiple files and dashboards is gone, along with the fear of losing data. Publishing content is much faster, taking half the time it took with WordPress. “If I had to make a comparison between the WordPress site and the Contentstack site,” Tracey says, “it would be that before I was driving a jalopy and now, I'm driving a Rolls Royce.” Tracey goes on to say that, “The most significant benefit of Contentstack is its ease-of-use. It was easy to pick up, and it is easy to remember how to use it. It also is easy to maintain, and it’s with a huge sigh of relief that I don't have to worry about the backup – it now happens automatically, and I don’t ever have to worry about losing my site ever again.”

"The map that is hosted by Contentstack is the only interactive global map for violence resources on the Internet."

– Tracy Milligan, Executive Director, The Milligan Foundation