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Global Fashion Powerhouse Dresses for Success with Contentstack

September 30th, 2022

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Iconic Fashion Brand Owner Set for MACH Speed with Headless Content Experience Platform

SAN FRANCISCO, – September 30, 2022Contentstack, the Content Experience Platform (CXP) category leader, announced today that it has been selected by PVH Europe as part of a digital transformation initiative to provide seamless, omnichannel experiences via a modern, MACH-based solution that enables frictionless operational excellence. PVH Europe is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.

Contentstack will enable the e-commerce content specialists, site merchandisers, SEO/SEM experts and technical stakeholders within PVH Europe, to reduce the time to market for new digital experiences, helping to increase revenue whilst ensuring consistent omnichannel experiences.

Following a thorough review of the market, Contentstack was chosen based on rapid, agile, and reliable workflows to reduce time to market with flexible editing possibilities to exploit opportunities for updated content quickly. The intuitive user interface, the ability to add new countries with smooth language localization, and Contentstack’s industry-leading support scheme Care Without Compromise™, were also key factors.

“Iconic fashion brands such as Tommy Hilfiger or Calvin Klein know that they must remain at the forefront of new digital experiences in order to lead the market,” said Ramon Weterings, vice-president for EMEA and APAC at Contentstack. “This places huge demands on the content creation and publishing processes, meaning that speed and agility are critical. It is this ability to deliver new, sophisticated digital experiences quickly that has led to PVH Europe embracing headless content management and MACH principles and we are incredibly excited to embark on this journey with them.”

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About Contentstack

Contentstack – Content Experience Platform (CXP) category leader – empowers marketers and developers to deliver composable digital experiences at the speed of their imagination. Companies such as Chase, Express, Holiday Inn, Icelandair, Mattel, McDonald’s, Mitsubishi, Riot Games, and Shell trust Contentstack to power their most critical content experiences with uncompromising scale and dependability. Famous for its Care without Compromise™, Contentstack has achieved the industry’s highest customer satisfaction rating. Contentstack is also a founder of the MACH Alliance, setting the industry agenda for open and composable technology that is Microservices-based, API-first, Cloud-native SaaS, and Headless. Learn more at https://www.contentstack.com.

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