Contentstack Experience Awards 2025 Winners Recognized for Digital Excellence

Winners were announced at ContentCon, Contentstack’s annual customer conference in Chicago, IL

CHICAGO, IL – June 5, 2025 – Contentstack, the composable digital experience platform (DXP) category leader and pioneer, today announced the winners of its 2025 Contentstack Experience Awards (CXAs). The awards recognize businesses and partners for breakthrough innovation, personalization, transformation, or integration in composable architecture.

The winners of the 2025 CXAs are:

World’s Best Digital Experience: Recognizes an exceptional end-to-end experience driven by composable technology.

BISSELL, in partnership with DEPT®, is celebrated for a sweeping digital transformation. Together, they reimagined BISSELL’s ecosystem using composable architecture powered by Contentstack and composable commerce. Their AI-driven content optimization paired with a refined tone of voice delivered on both performance and storytelling—resulting in a 33.5% increase in conversions during the holiday season, 24% longer session durations, an 85% drop in bounce rate, and over 15 million organic impressions from a standout influencer campaign.

Best Personalization Project: Delivered highly tailored customer experiences using composable tools.

Wegmans, supported by Razorfish, is honored for putting the customer at the center of their composable transformation. By integrating Contentstack with Adobe Journey Optimizer, Wegmans created personalized journeys for both in-store and digital shoppers—driving a 35% increase in average order value and over a 10% boost in search conversions.

Most Successful Transformation: Brand went from monolith to composable, demonstrating measurable business value.

Mead Johnson is recognized for a remarkable transformation into a composable digital experience with personalization at its core. By unifying Contentstack with Salesforce Marketing Cloud, CrowdTwist, and Epsilon CDP, Mead Johnson redefined the customer journey—fueling loyalty, e-commerce growth, and content engagement through data-driven personalization and seamless reward integration.

Agency Partner of the Year: Dedicated to delivering innovation and success through the Contentstack partnership.

Arke is celebrated for its strategic commitment to the Contentstack ecosystem. In partnership with Invenergy, Arke launched 30+ modular, brand-consistent location sites, cutting costs and accelerating time to market. The agency has also developed proprietary tools such as Pathfinder for Sitecore migrations, Beacon for development automation, and Basecamp for implementation acceleration. With eight new deals, a key win with Glock, and growing momentum through outbound and field activities, Arke has delivered exceptional value across the board.

Technology Partner of the Year: Recognized for joint customer innovation using Contentstack and their composable technology.

Contentstack has partnered with Google Cloud to deliver solutions for a number of global retail customers by bringing the power of Contentstack’s CMS, the data activation layer, together with Vertex AI solutions, such as the Automate Connector for Vertex AI Search for commerce.

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