Contentstack Experience Awards 2025 Finalists Recognized for Digital Excellence

Winners will be announced at ContentCon, Contentstack’s annual customer conference in Chicago, IL

AUSTIN, Texas – May 27, 2025 – Contentstack, the leading digital experience platform (DXP) provider, today announced the finalists for its highly anticipated 2025 Contentstack Experience Awards. These prestigious awards celebrate the achievements of brands and partner organizations leveraging Contentstack to build and deliver exceptional digital experiences. Winners will be announced at ContentCon on June 5th, Contentstack’s annual customer conference in Chicago.

“The success of our customers is at the heart of everything we do at Contentstack, and the Experience Awards are a fantastic opportunity to celebrate their achievements," notes Gurdeep Dhillon, CMO. "The 2025 finalists have demonstrated an exceptional commitment to delivering outstanding digital experiences that resonate with their audiences and drive tangible business results. We congratulate them on their well-deserved recognition."

The finalists for the 2025 CXAs are:

World’s Best Digital Experience: Brand created a truly exceptional and impactful digital experience.

BISSELL is nominated for its transformation in partnership with DEPT®. Together, they reimagined BISSELL’s digital ecosystem using a composable architecture powered by Contentstack and composable commerce. By pairing AI-driven content optimization with a refined tone of voice, the new experience delivers on both performance and storytelling. Results include a 33.5% increase in conversions during the holiday season, 24% longer session durations, an 85% drop in bounce rate, and over 15 million organic impressions from a standout influencer campaign

Mattel is nominated for its launch of Mattel Creations, a premium platform for collectors, content, and community. To bring this vision to life, Mattel transformed its digital infrastructure by embracing a MACH-based composable architecture with Contentstack at the core—enabling faster updates, scalable innovation, and dynamic content reuse. The results? Mattel Creations grew from a small, passionate collectors' business into the company’s fifth-largest retail channel and earned internal recognition for “largest business impact” in 2024.

Best Personalization Project: Delivered significant business value through a highly effective and engaging personalized digital experience.

Wegmans is nominated for its customer-centric transformation, supported by Razorfish. By adopting a composable architecture that combines Contentstack with Adobe Journey Optimizer, Wegmans delivered highly personalized experiences to both in-store and digital shoppers. This approach resulted in a 35% increase in average order value and over 10% boost in search conversions.

Mead Johnson is nominated for delivering a highly personalized digital experience through a composable architecture. Powered by Contentstack, the new platform integrates Salesforce Marketing Cloud, CrowdTwist, and Epsilon CDP to deliver data-driven, targeted content and loyalty-based personalization. The result: improved engagement, enrollment, and e-commerce outcomes aligned with ambitious growth and customer satisfaction goals.

Most Successful Transformation: Achieved significant positive outcomes through a successful digital experience modernization initiative with Contentstack.

MongoDB.com is nominated for its comprehensive digital transformation that modernized its tech stack and streamlined content management. By adopting Contentstack’s Composable DXP along with Smartling for localization and a modern front-end stack, MongoDB migrated thousands of pages, accelerated publishing speed by 5x, and supported over 8 languages. This transformation enhanced site performance, improved SEO, and enabled teams to focus on innovation instead of maintenance, delivering a faster, more agile digital experience aligned with MongoDB’s strategic vision.

Mead Johnson is nominated for its transformation into a modern, composable digital experience that puts personalization at the core. By unifying Contentstack with tools like Salesforce Marketing Cloud, CrowdTwist, and Epsilon CDP, Reckitt overhauled its tech stack and customer journey—driving loyalty, engagement, and e-commerce growth through data-driven content, seamless rewards, and behavior-triggered experiences.

Agency Partner of the Year: Dedicated to delivering innovation and success through the Contentstack partnership.

Orium is nominated for its continued leadership in delivering composable solutions through a deep, scalable partnership with Contentstack. Highlights include award-winning implementations with iFIT (Web Excellence Award) and Destination XL (MACH Award finalist), as well as the launch of Contentstack-powered accelerators to speed adoption and showcase editorial flexibility. Orium also co-hosted webinars, masterclasses, and major co-marketing campaigns like “Win a Trip to Shoptalk.” As an Elite Partner, Orium remains a key driver of composable adoption across enterprise and mid-market.

Arke is nominated for its strategic partnership and strong investment in the Contentstack ecosystem. The agency supported Invenergy in launching over 30+ modular, brand-consistent location sites, cutting costs, and empowering marketing teams to accelerate time to market. Arke has also developed proprietary tools, including Pathfinder for Sitecore content migrations, Beacon for dev automation, and Basecamp for implementation acceleration. With eight new deals, a fresh win with Glock, and continued momentum through outbound and field activity, Arke has shown its ability to drive real business value with Contentstack.

Tech Partner of the Year: Delivering innovation and success through leveraging their composable technology together with Contentstack.

Contentstack has partnered with Google Cloud to deliver solutions for a number of global retail customers by bringing the power of Contentstack’s CMS, the data activation layer, together with Vertex AI solutions, such as the Automate Connector for Vertex AI Search for commerce.

Aprimo is recognized for accelerating joint customers’ shift to composable content operations by integrating Contentstack’s CMS with Aprimo’s content intelligence solutions. Together, they have added nine new shared customers in the past year and currently support 24 shared customers.

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