Contentstack received highest possible scores in criteria of customer analytics, brand-aligned content generation, application architecture, vision, roadmap and innovation.
Austin, Texas – November 19, 2025 – Contentstack, the headless CMS pioneer and category disruptor in digital experiences, today announced it has been named a Strong Performer in The Forrester Wave™: Digital Experience Platforms, Q4 2025. The evaluation cites Contentstack’s adaptive DXP that integrates CMS, a real-time customer data platform (CDP) powered by Lytics, and Agent OS to deliver context-aware, AI-driven experiences.
Forrester evaluated nine DXP vendors across strategy and current offering criteria. The report states that “Contentstack is an ideal fit for digital-first companies with a high level of technical maturity that want to support rapid experimentation and personalization.”
“A few years ago, much of our agentic vision was still on the roadmap,” said Gurdeep Dhillon, CMO at Contentstack. “Today, those capabilities are real and they’re powering customers around the world. The momentum around our platform is undeniable, and we believe this recognition confirms we’re standing right at the threshold of what's next.”
In addition to the capabilities noted in the report, Contentstack also offers programs designed to support customers through modernization, from partner enablement to change management and TAM services. Here's what we believe this recognition means in practice, and what Contentstack can help your team achieve:
Win on context. Forrester recognized Contentstack’s adaptive DXP for supporting context-aware, AI-driven experiences.
Move fast with confidence. The evaluation called out Contentstack’s composable application architecture and superior roadmap score, which help enterprises experiment, deploy and scale experiences quickly without sacrificing flexibility.
Make AI brand-safe. With a 5/5 score in the brand-aligned content generation criterion, Contentstack gives enterprises the confidence to use AI while maintaining control over tone, voice and governance.
Personalize in real time. Forrester noted the rapid integration of Lytics to power real-time profiles and personalization, enabling companies to activate first-party data and deliver adaptive experiences that evolve with every interaction.
“We always strive to make transformation achievable for every enterprise,” said Neha Sampat, Founder and CEO of Contentstack. “Pioneers should expect muddy boots. And our customers wear them proudly. They’re the change agents pushing the industry forward, willing to do what others won’t to deliver breakthrough experiences. With our change management program and partner ecosystem, we help them move quickly, innovate confidently and turn those muddy boots into a competitive advantage.”
Access the full evaluation here.
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