Headless CMS vs. static site generator: how to get the best of both worlds

Mar 21, 20226 min read

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Evolving user expectations and a growing need for seamless digital experiences (such as mobile, omnichannel, and personalized content delivery) have been driving the development of different online publishing technologies.

Two terms you might have heard of while keeping up with this evolution are static site generator (SSG) and headless content management system (CMS). But what exactly are these pieces of technology, and which is right for your business?

In this guide, we’ll explore the difference between these two online content systems and how to decide which one — if not a combination of both — is the best choice for you.

Headless CMS vs. static site generator: the basics

Several elements go into defining the relationship between headless CMSs and static site generators.

For clarity, we need to define some of these, namely static and dynamic sites, traditional and headless CMSes, JAMstack, and static site generators.

Once we’ve defined them, it will become clear that it’s not a question of headless CMS vs. static site generator but rather a case for headless CMS plus static site generator.

What is a static site?

Each page of a static site is a separate file (typically HTML). When a web user lands on a static page, the browser retrieves the pre-built page from the web server exactly as it is stored. Static pages don’t change but stay constant or “static” for every visitor.

Because each page is a separate file, it’s lightweight and loads quickly — a crucial consideration for today’s web users.

Static pages allow you to decouple your user interface or front end from your content repository or database, which offers more flexibility in how your content is rendered.


How is a static site different from a dynamic site?

When a web browser requests a page from a static site, the server grabs a single file for each page. On the other hand, when a browser calls a page from a dynamic website, the server has to pull together different elements to assemble the web page for each page visitor.

Static sites rely on what’s known as client-side code (primarily HTML and CSS), while dynamic websites use a combination of client-side and server-side scripts such as PHP and JavaScript.

While dynamic sites enable many functions, such as interactivity and personalization, they take longer to code and cost more to build than static sites.


What is a traditional CMS?

A traditional CMS application provides a user-friendly interface that enables collaborators to create, edit, and publish content.

Content management systems also allow users to manage content creation, store and organize digital assets, assign user roles and permissions, create content management workflows, and perform other tasks using tools like plugins.

The main appeal of traditional CMSes like WordPress and Drupal is that non-coders can use them to build functional and attractive websites without depending on front-end developers, thanks to templates and drag-and-drop builders.

One of the main limitations is that regular CMSes are somewhat clunkier and less efficient than static sites and headless CMSes (more on these next). This means they often load slowly, creating a frustrating browsing experience.


What is a headless CMS?

Unlike a regular CMS, in which the front end (how the content is displayed to the end-user) is bound to the content, a headless CMS decouples it and uses an application programming interface (API) to deliver it to the front end.

With the powerful authoring tools and efficient editorial workflows of a headless CMS, content teams can focus entirely on creating engaging experiences.

Because the content is separate from the display layer or “head,” you can use (and reuse) it for various outputs, channels, user interfaces, or front ends. The beauty of a headless CMS is that you can use the API to retrieve your content and use it however you choose — including as a data source for your SSG.


What is a static site generator?

While dynamic sites offer greater interactivity, they’re far more complex than static sites. This is why static sites have returned as developers seek ways to deploy more lightweight, secure, and scalable websites.

And so, static site generators were born.

Static site generators enable developers to build static HTML pages without external data sources or server-side processing. SSGs allow coders to write in markdown or their programming language of choice and convert it to HTML to create the page visitors will see. Examples of SSGs include Gatsby, Nextjs, Hugo, Jekyll, Nuxt and Zola.

The most significant difference between using a static site generator and building a dynamic site is that the SSG generates the page view at build time instead of when the web user calls the page.


Benefits of SSGs

Other business benefits of an SSG include:

  • Higher Speed - Static pages load faster because requests don’t have to travel as far or interact with as many systems. These pre-built pages are delivered instantly via a content delivery network or CDN).
  • Lower Cost - SSGs reduce planning, maintenance, and infrastructure costs because traffic surges don’t affect site performance.
  • Improved Security - Simplified hosting requirements and ready-to-serve pages mean fewer vulnerabilities for bad actors to exploit.
  • Endless Scalability - There’s no need for additional server capacity or computing power to handle increased traffic because each page is pre-assembled, so you can scale up and down with little effort.

What is JAMstack?

SSGs are becoming increasingly popular as part of a JAMstack web architecture approach, which allows developers to combine static pages with dynamic features using Javascript and microservices delivered via APIs.

JAM stands for JavaScript, APIs, and Markup. In a JAMstack web app, as much content as possible is pre-built and stored in a CDN. Any dynamic components of the application are called using APIs and serverless functions. JAMstack technologies include JavaScript frameworks, static site generators, headless CMSes, and CDNs.

This brings us back to our original question: headless CMS vs. static site generator? As it turns out, the answer is both.

How headless CMSes and SSGs work together

Applying the JAMstack approach, you can get the best of both worlds by combining the powers of static site generators, headless CMSs, and CDNs to build robust, engaging websites without sacrificing speed, security, scalability, or affordability.

Using headless CMS with a static site generator allows you to deliver omnichannel content at lightning speeds while offering your content creation and marketing teams the usability they’ve come to love and expect from working with CMSes.


A headless CMS like Contentstack allows you to use the front-end frameworks you already know (React, Angular, Vue, etc.) and integrate with a static site generator — such as Gatsby — compatible with your front-end framework. This saves you the time and effort of learning a bunch of new theme integrations and customizations.

Using an SSG like Gatsby.js, Nuxt, Next.js, etc., you can create static sites or single-page applications (SPAs) and build server-side rendering capabilities into your websites in three simple steps:

  1. Use your headless CMS to create and manage your content
  2. Write your code in your front-end development framework of choice
  3. Use your SSG to combine your code with your content and deliver it to your static site using your CDN

See a headless CMS and static site generator in action, together

For great business benefits, it’s not so much a matter of pitting headless CMSes and static site generators against each other as it is about figuring out how to use them in tandem to deliver cutting-edge content experiences.

To see how to build static sites with dynamic functionality using a headless CMS and static site generator, read about Contentstack headless CMS’ integration with the SSG, Gatsby.

Learn more

Our pioneering headless CMS empowers creative professionals and modern developers to deliver composable digital experiences at uncompromising scale and dependability.

Schedule a free demo to see how Contentstack's headless CMS can help your brand deliver exceptional customer experiences.

About Contentstack

The Contentstack team comprises highly skilled professionals specializing in product marketing, customer acquisition and retention, and digital marketing strategy. With extensive experience holding senior positions in notable technology companies across various sectors, they bring diverse backgrounds and deep industry knowledge to deliver impactful solutions.  

Contentstack stands out in the composable DXP and Headless CMS markets with an impressive track record of 87 G2 user awards, 6 analyst recognitions, and 3 industry accolades, showcasing its robust market presence and user satisfaction.

Check out our case studies to see why industry-leading companies trust Contentstack.

Experience the power of Contentstack's award-winning platform by scheduling a demo, starting a free trial, or joining a small group demo today.

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