Drowning in data, starved for insights: Data scattered across sources means a lack of unified customer profiles and actionable insights.

Data is not useful for marketing campaigns. Customer data is fragmented across marketing, IT, and analytics teams, making it impossible to connect the dots or deliver consistent experiences.

Data just sits there: Building segments and syncing them to marketing channels takes forever. The data might be there, but it’s not available when you need it.

Marketers are locked out of data access: Technical expertise is required to manage data pipelines, build segments or activate audiences, leading to heavy IT dependencies, frustration and campaigns that don’t use data at all — let alone in real time.

Data and segments take weeks to sync up: Developers and operations teams have to stitch data together manually to access insights about customer preferences and behavior, which results in long delays between customer activity and marketing response.

Integrating data sources and channels is a massive effort: Once data is finally collected, providing it to marketing and advertising channels is lengthy and time-consuming, making it impossible to respond to customer behavior in real time.