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Empowering the holiday season with unmatched support

Vasudeva KothamasuDec 21, 20233 min read

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Embracing the spirit of the season

With the onset of the holiday season, brick-and-mortar and online stores witness a noteworthy uptick in shopping. The primary aim of major brands and retailers around this time of the year is to meet the heightened customer demands. And amidst this bustling activity and seasonal cheer, Contentstack stands ready to offer an experience that stands out, living up to our promise of "Care Without Compromise." 

Care without compromise

Beyond a mere slogan, Care Without Compromise is our organizational ethos, guaranteeing 24/7 real-time support with an average response time of under 2 minutes and a cross-vendor network for swift issue resolution. We're all about people-first assistance, focusing on building lasting connections rather than just fixing technical glitches. This approach helps us tackle any hurdles that come our way, like managing the holiday rush.

Prelude to holiday success

We take pride in our platform's scalable design and top-notch engineering that supports our customers, and this Thanksgiving shopping season was the perfect test for Contentstack's carefully crafted scalable infrastructure. Time is of the essence as our brands rely on us to provide the best digital shopping experience, with a few milliseconds response times. 

And we delivered that digital perfection.

The Cloud SRE team's forward-thinking strategy laid the groundwork for a remarkable display of technological prowess and reliability. 

Providing such an experience requires a well-architected scalable platform in a multi-tenant environment. Even though Cloud hyper scalers provide elasticity in infra, the product architecture has to be scalable and deliver the peak load within acceptable response times. 

To ensure glitch-free delivery, the Contentstack Cloud SRE team conducts multiple dry runs throughout the year to simulate the peak traffic on staging environments, enabling us to provide our customers with the best experience on Thanksgiving and Cyber Mondays. But that is not all there is to the preparation. A lot more goes into the mix. 

The ingredients of seamless digital experience delivery

  1. Handling Thanksgiving Shopping Rush: With efficient load balancing and real-time monitoring, we ensured seamless operation without downtime or disruptions.
  2. CI/CD Deployments and Scalability: Our CI/CD deployments are streamlined for rapid and reliable updates. We emphasize scalability and effectively handling traffic spikes.
  3. SLOs and Availability Tracking: We closely monitor Service Level Objectives and system availability, guaranteeing consistent and reliable service delivery.
  4. Mock Drills and Proactive Problem-Solving: Regular mock drills enable us to anticipate and efficiently resolve potential issues, ensuring uninterrupted service during the holiday rush.
  5. Round-the-Clock Support: Our dedicated support team is available 24/7, ready to assist with any queries or issues, ensuring continuous operation. Contentstack expanded its award-winning customer support by launching a cross-vendor service commitment program. 
  6. The Technical Solutions Organization - Our Backbone: To guarantee customer value, achieve scalable growth, and maintain consistent peak performance, the Technical Solutions Organization offers customized workshops and regularly reviews platform performance.
  7. Rapid Response - The Robustness of Mission Control: Contentstack's mission control team is renowned for its rapid response, effectively addressing and resolving real-time issues.
  8. Audit Trails and Transparency: We maintain comprehensive audit trails, providing transparency and trust in our operations.

The data demonstrates reliability in action

Amid the holiday rush, Contentstack pulled off a whopping 47.3 billion API calls in November, with the year-to-date count exceeding 432 billion. In the Thanksgiving holiday week alone, the traffic surged to 12.48 billion API calls. And all of this was achieved with 100% uptime.

The numbers illustrate not only the sheer volume of digital interactions managed but also the efficiency and reliability of our systems in handling such a massive scale of operations. 

Preparations begin now for the next holiday season

At Contentstack, “we do the right thing when no one is watching us,” on that note, the preparation for the next holiday season has begun! We will implement newly discovered best practices throughout the following year, preparing to overcome new hurdles. 

Our professional services and cloud integration expertise have been pivotal in addressing customer challenges, making Contentstack the preferred choice for enterprises seeking agility and dedicated care.

We'll ensure your organization's success - contact Contentstack to power your digital journey during the holiday season. 

About Contentstack

The Contentstack team comprises highly skilled professionals specializing in product marketing, customer acquisition and retention, and digital marketing strategy. With extensive experience holding senior positions in notable technology companies across various sectors, they bring diverse backgrounds and deep industry knowledge to deliver impactful solutions.  

Contentstack stands out in the composable DXP and Headless CMS markets with an impressive track record of 87 G2 user awards, 6 analyst recognitions, and 3 industry accolades, showcasing its robust market presence and user satisfaction.

Check out our case studies to see why industry-leading companies trust Contentstack.

Experience the power of Contentstack's award-winning platform by scheduling a demo, starting a free trial, or joining a small group demo today.

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