5 ways AI tools can help you create content

Generative AI is a powerful technology that has transformed how content is created and consumed. Many companies, big and small, use generative AI to create better content, make customers happier and grow their businesses. Read this post to learn how content creators can use generative AI to make different types of content, like text, pictures, sound, video and personalized suggestions.

What is generative AI?

Generative AI is a type of artificial intelligence that specializes in producing new content, data or patterns by relying on existing data. These AI solutions have undergone extensive training on a wide range of content, including written articles, images, websites, social media posts, and real-time conversations, primarily in English. As a result, they can now effectively copy the structure and grammar of written language and frequently used phrases. Generative AI has developed a remarkable ability to recognize shapes and patterns in images, such as the silhouettes of cats, children and shirts.

How is generative AI used in content creation?

The versatility of generative AI tools for content creation is vast and diverse, with many industries and formats benefiting from its implementation. Some of the most common applications include:

• Natural language processing (NLP) for text generation
• Image synthesis for generating images
• Audio synthesis for generating music and speech
• Video synthesis for generating videos
• Machine learning-based systems for personalized content

Natural language processing for text generation

One of the most popular applications of generative AI in content creation is natural language processing (NLP). NLP is the process of computers and human languages interacting with each other. This enables machines to read, understand and create human text. Models such as GPT-4 have attracted a lot of attention due to their impressive capacity to produce clear, relevant, and natural-sounding text that fits the context.

Data scientists train NLP models to mimic human writing by analyzing extensive datasets to comprehend grammar, syntax, and context. Businesses use them for various purposes, such as composing emails, generating product descriptions, producing blog articles, coding and even creating poetry.

Image synthesis for generating new images

Creating new images using generative models is known as image synthesis. One of the most well-known techniques used in this process is called Generative Adversarial Networks or GANs. These involve using two neural networks — the generator and the discriminator. The generator is responsible for creating new images. At the same time, the discriminator is used to evaluate these images against the existing training dataset. As the generator continues to create new images and compete against the discriminator, it learns to produce more realistic images.

When it comes to image synthesis, the applications are wide-ranging. You can create original artwork or design virtual environments. You can even generate realistic product images and synthesize faces for digital avatars. A great example is StyleGAN, an NVIDIA-developed AI system that can produce photorealistic images of human faces, animals and objects.  

Audio synthesis for generating music and speech

AI has made great progress in creating new music and speech through audio synthesis. AI models can generate new compositions by learning the structure and patterns of music, including rhythm, melody, and harmony. Platforms like MuseNet and Magenta have produced AI-generated music spanning different genres and styles.

AI-powered speech synthesis, or text-to-speech, transforms written text into spoken language. This generative technology is trained on human speech and produces realistic voices with intonation, emotion and accent. It can be used for virtual assistants, audiobook narration, and video voiceovers.

Video synthesis for generating videos

AI-powered video synthesis is a growing field that employs generative technology to create or modify videos. Composers can generate realistic video sequences using techniques such as GANs and VAEs. This method analyzes motion patterns, scene composition and object interaction to produce a fresh video piece of content.

Deepfake technology is a well-known example of video synthesis. It uses AI to manipulate videos by replacing one person's face with another, making it appear that the person is speaking or acting in a way they never did. While deepfakes have raised ethical concerns, the underlying technology has promising applications in filmmaking, advertising and virtual reality.

Video synthesis is ideal for creating 3D animations. This is done by training AI models on 3D models and motion data to produce realistic animated sequences. This technology benefits video game development, animated movies and virtual environments.

Machine learning-based systems for personalized content  

AI-powered recommendation systems now personalize content experiences for users. By analyzing user behavior, preferences and demographics, machine learning algorithms generate tailored recommendations that match each individual's unique taste.

These recommendation systems are commonly used in content platforms like Netflix, Spotify and YouTube to provide personalized suggestions for movies, music and videos. But they can also be employed in other industries, such as e-commerce, news and even online learning, to curate a personalized experience for each user.

Generative AI is changing how we produce and consume content in different fields and formats. With the help of generative AI, companies can create more appealing, imaginative, and individualized content, which leads to better customer experiences and business growth.

To excel as a business leader, marketing professional, or technical expert, it's crucial to stay informed about emerging technologies and consider how to incorporate them into your existing content marketing strategy. By doing this, you'll be prepared to adapt to the future of content creation and outdo your competitors in a world that is increasingly influenced by AI.

Embracing generative AI in your content strategy

To make use of generative AI in your content plan, here are some practical steps you can follow:

1. Start by evaluating how you currently create content and pinpointing opportunities where generative AI could be beneficial. This may involve automating repetitive tasks, producing personalized suggestions, or generating unique and captivating content.
2. To make the most of generative AI tools, it's important to do your research and invest in those that match your business goals and content requirements. Depending on your focus, tools like GPT-4 and other NLP models could be worth considering for text generation.
3. Collaborating with experts in the field of generative AI can be challenging due to its constant evolution. With so many new AI tools available from various vendors, finding an expert in marketing content management to help guide you is crucial. 
4. It's important to balance automation and human creativity when it comes to content creation. While generative AI can be incredibly helpful, it's crucial to remember the value of the human touch. Rather than relying solely on AI, use it as a tool to enhance your team's expertise and imagination.
5. AI-generated content has ethical considerations that you must address. It would help if you established clear internal guidelines to ensure transparency and maintain trust with your audience. These guidelines should address privacy issues such as unintentionally exposing personal information, prevent bias that may exist within the existing data and maintain authenticity. By doing so, you can protect your brand's reputation and ensure the ethical use of generative AI technology.
6. In the rapidly evolving field of generative AI, there may be better solutions than what works today. It is important to test and measure the performance of your AI-generated content continuously. Be open to refining your approach as new technologies and techniques emerge.

Incorporating generative AI into content generation presents numerous chances for companies to improve, interact, and customize their content. By adopting a methodical approach and adhering to the steps described above, you can leverage the potential of generative AI to enhance your content plan and stay ahead in a highly competitive, AI-centric environment.

Learn more

Learn more about using generative AI in our blog post, "How to transform your content creation with generative AI."

Contentstack recently announced AI Assistant, a ChatGPT integration for our composable digital experience platform. Schedule a free demo to see how Contentstack's DXP and AI Assistant can help you scale your marketing content creation.