Contentstack is pleased to announce our 2019 Masterclassing Effective Digital Marketers Award win for the Most Effective Tech Platform. We were recognized as the “Most Effective Tech Platform” for our use case with the NBA’s Miami HEAT. The Miami HEAT leverage Contentstack’s best-in-class tech platform to provide in-arena offers and personalized experiences uniquely tailored to segments of the HEAT fan base.
The Contenstack platform enables the delivery of content to any device via its API-first, headless CMS. Using our integration-ready, microservices approach, the HEAT's advanced personalization capabilities provide visibility into individual fans' preferences. The personalization of messages helps grow the HEAT's loyalty programs and deliver in-arena content to treat each individual like a VIP. Most importantly, the personalization of content resulted in significant revenue growth as well as increased fan loyalty and engagement. After reviewing the results of the Contentstack and Miami HEAT use case, the judges deemed the Contentstack and Miami HEAT partnership “a worthy winner” of “Most Effective Tech Platform.”
About the Award
The Masterclassing Effective Digital Marketing Awards is a global awards program that recognizes excellence in a variety of fields within the realm of digital marketing. The award contestants include brands and agencies from around the world. The Most Effective Tech Platform category aptly recognizes the most effective technology platform. The awards cover aspects of digital marketing, including, Demand Side Platforms, Supply Side Platforms, Data Management Platforms, Digital Asset Management Platforms, and Content Management Platforms.
A global panel of leading brand marketers are the judges for the Masterclassing Marketing Awards. All of the judges assess campaigns on the following four criteria: strategy (20% weighting), innovation (20%), execution (20% weighting), and results (40% weighting). The judges look for evidence of effectiveness in terms of customer testimonials and examples of successful use cases.