Back to Blogs

Contentstack Wins Most Effective Tech Platform at 2019 Masterclassing Awards

Brent Heslop●Jul 24, 2019

Talk to an expert

about something you read on this page

Contact an expert
masterclassing-2019-winner-effective-cms-hero.png

Contentstack is pleased to announce our 2019 Masterclassing Effective Digital Marketers Award win for the Most Effective Tech Platform. We were recognized as the “Most Effective Tech Platform” for our use case with the NBA’s Miami HEAT. The Miami HEAT leverage Contentstack’s best-in-class tech platform to provide in-arena offers and personalized experiences uniquely tailored to segments of the HEAT fan base.

The Contenstack platform enables the delivery of content to any device via its API-first, headless CMS. Using our integration-ready, microservices approach, the HEAT's advanced personalization capabilities provide visibility into individual fans' preferences. The personalization of messages helps grow the HEAT's loyalty programs and deliver in-arena content to treat each individual like a VIP. Most importantly, the personalization of content resulted in significant revenue growth as well as increased fan loyalty and engagement. After reviewing the results of the Contentstack and Miami HEAT use case, the judges deemed the Contentstack and Miami HEAT partnership “a worthy winner” of “Most Effective Tech Platform.”

About the Award

The Masterclassing Effective Digital Marketing Awards is a global awards program that recognizes excellence in a variety of fields within the realm of digital marketing. The award contestants include brands and agencies from around the world. The Most Effective Tech Platform category aptly recognizes the most effective technology platform. The awards cover aspects of digital marketing, including, Demand Side Platforms, Supply Side Platforms, Data Management Platforms, Digital Asset Management Platforms, and Content Management Platforms.

A global panel of leading brand marketers are the judges for the Masterclassing Marketing Awards. All of the judges assess campaigns on the following four criteria: strategy (20% weighting), innovation (20%), execution (20% weighting), and results (40% weighting). The judges look for evidence of effectiveness in terms of customer testimonials and examples of successful use cases.

About Contentstack

The Contentstack team comprises highly skilled professionals specializing in product marketing, customer acquisition and retention, and digital marketing strategy. With extensive experience holding senior positions in notable technology companies across various sectors, they bring diverse backgrounds and deep industry knowledge to deliver impactful solutions.  

Contentstack stands out in the composable DXP and Headless CMS markets with an impressive track record of 87 G2 user awards, 6 analyst recognitions, and 3 industry accolades, showcasing its robust market presence and user satisfaction.

Check out our case studies to see why industry-leading companies trust Contentstack.

Experience the power of Contentstack's award-winning platform by scheduling a demo, starting a free trial, or joining a small group demo today.

Follow Contentstack on Linkedin

Share on:

Talk to an expert

about something you read on this page

Contact an expert

Recommended posts

May 20, 2022

Introducing Asset Sidebar Extension and Additional Metadata Support

If you have been using Contentstack’s Experience Extensions , you already know the power of extensions and the value they can add to your content management experience. With the all-new Asset Sidebar Extension, you can create custom widgets that dramatically enhance the way your content editors manage assets. You can, for example, create widgets for cropping images, adding filters or convert

Read the article
Oct 19, 2021

Contentstack Makes “MACH Speed” a Reality with New Acquisition

I am excited to announce a significant addition to Contentstack that not only represents a massive investment into our partner and customer success, but also celebrates a full-circle achievement that truly challenges the status quo. We are adding more than 50 world-class CMS and integration experts from the CMS division of Raw Engineering, a digital solutions company I co-founded i n 20

Read the article
Jun 09, 2021

“B” Stands for “Believe” – and $57.5 Million!

In the 21 months since we raised our series A financing , we have seen unprecedented demand for a better way to manage content. Helping customers realize their visions during the pandemic has brought the Contentstack tribe a great deal of joy in an otherwise tumultuous time. We anticipate a few key areas of added investment, including: International expansion - The EMEA market is the

Read the article
Jun 03, 2021

Reimagining Agile Omnichannel Personalization with Headless Content

At the end of 2019, Gartner predicted “By 2025, 80% of marketers who have invested in personalization will abandon efforts due to lack of ROI, the perils of customer data management or both.”  Of course, since that prediction, a lot has happened. While traditional, rules-based personalization might very well be abandoned in a few years, the rise of intelligent personalization tool

Read the article
Feb 24, 2021

A Big Day for the CMS Industry – an Even Bigger Day for Contentstack

The evolution of the Forrester Wave, including dropping the word “web” and adding the word “agile”, is sending an unmistakable signal: The time for web-only and web-first is over. Our customers embrace the surge of new channels and an explosion of digital touchpoints and confirm this trend. Today, “web” content management represents just one part of a much bigger digital arena. Best Omnichann

Read the article