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Contentstack and commercetools Host Retail Industry MACH-tail Reception

Contentstack executives had a wonderful time sharing an evening with our commercetools partner, catching up with friends in the retail industry and making new ones. The event, Headless Over Hell’s Kitchen, featured MACH-tails and a wine tasting assembled by Contentstack’s own COO, and certified sommelier, Matthew Baier.


MACH – Microservices, APIs, Cloud, and Headless – turned out to be a popular topic, and the penthouse suite overlooking New York City, was packed with industry experts, vendors, and brands considering or already embracing the new architecture, in this case for the retail industry. While the acronym, MACH, was new to some, the individual components – Microservices, APIs, Cloud, and Headless – were familiar terms and almost every visitor to the suite came with a point of view and some experience with the concepts.

Many conversations quickly turned into a discussion on how to implement MACH successfully: what use cases are good candidates, what are the best practices, what are some industry examples and comparisons, what is the vendor and partner landscape like, what skill set is needed to embrace MACH, and so on. Since the event was co-sponsored and attended by multiple vendors there was a refreshing mix of expert opinions representing multiple industries and market segments, which created active debates between retail brands and their agencies, technology vendors, and implementation partners.


All in all, it was an enjoyable evening, and a VIP alternative to other retail industry events happening in parallel, so thank you to everyone who joined us. And many thanks to our friends at commercetools for organizing the event and partnering with us to co-sponsor a wonderful and enlightening evening dedicated to the future of customer experience technology, MACH – Microservices, APIs, Cloud, and Headless.

Here is some recommended reading, if you’re interested in learning more about the impact MACH can have on the retail industry.