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10 MUST KNOW Development Trends to Keep You on the Cutting Edge

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Nov 08, 2018 | Brent Heslop

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Staying on top of emerging web development trends is a critical requirement for staying on the cutting edge. That said, developers often get complacent in their positions and don’t prioritize delivering the most significant possible outcomes from their work. Don’t be one of them.

We’ve compiled this list of the most impactful web development trends of this year and beyond. We’re not talking about short-lived fads that will be irrelevant six months or a year from now, but the advancements that will have a lasting impact on how development is done as a whole.

These are the development trends you need to be paying attention to remain relevant and competitive in your space.

Personalization and Immersive Technologies

One of the greatest trends emerging in the development space is that of hyper-personalization and immersive technologies being used to enhance the way users interact with technology, especially online.

1. Artificial Intelligence

Society has been talking about AI for years as if it were some far off technology from science fiction. As developers, we know that AI is all around us but often don’t fully understand how it’s impacting the work we do day in and day out.

Simple AI chatbots are popping up everywhere you look, but what about using AI to expand the way our users interact with us online? Machine learning, inference, planning, and perception have the potential to provide an enhanced user experience and streamline prospect/customer interactions.

Without the ability to learn, applications approach problems the same way each time. The same mistakes appear over, and over and nothing is done to optimize the result based on prior experience.

Machine learning allows web apps to adapt based on user habits, preferences, and idiosyncrasies to deliver an experience tailored to their unique qualities. It’s something every developer should be excited about incorporating into their designs and skillset.

2. Virtual Reality (VR)/Augmented Reality (AR)

The next development trend on the list is two development trends all wrapped up into one, or at least two distinct technologies that can support an exceptional UI when well executed.

Both Virtual Reality (completely simulated) and Augmented Reality (a mix of virtual and real world inputs) can be used to deliver information to the user in a way that immerses them entirely, creates a unique experience, and delights.

Well executed VR can take consumers into a whole new world, and more importantly, into an entirely new level of understanding about a product or offering faster than any other experiential development to date. Similarly, AR can make the mundane interesting, piques curiosity, and allows for measured, interactive consumption of information.

While these two toolsets are past their infancy and are still somewhat novel but you can plan on them being a standard feature of websites, apps, and software in the very near future.

3. Voice Assistants and Conversational AI Platforms (CAPs)

Voice assistants have been supporting users on mobile devices and in their homes for years, and their increasing popularity has given rise to the need to prepare your web assets for voice search, as well as their inevitable integration. Companies like Snips are helping device makers incorporate voice assistants without the need to develop proprietary software.

As you might imagine, it’s only a matter of time before these voice assistants become a part of the enterprise business website. The implications that these will have on development are substantial, as these sites will essentially need to be able to execute commands based on the user’s vocal instructions alone, entirely independent from any traditional input interface.

While individual voice assistants aren’t here yet, it’s critical to understand how your current web assets can benefit by supporting today’s user’s voice-centric demands. In doing so, you’ll be able to take the smooth incremental steps toward what the future holds, versus a giant (and potentially messy) leap.

The Need for Speed

You find speed at the forefront of any discussion about the future of development (and technology as a whole). Speed has always been a must, but the UX demands of tomorrow’s top performing websites will require a greater developmental focus on speed and performance than we could have possibly imagined just two years ago. The following trends all have a focus on speed.

4. API-First Headless CMS and Fast Omnichannel Delivery

An API-first headless CMS can deliver content to multiple channels—such as a laptop, mobile phone, and a smartwatch—a whole lot faster. Unlike a traditional CMS, a headless CMS can leverage an API to provide content directly to any channel, even emerging ones, without changes to the core dev. Also, to integrate best-of-breed solutions for content delivery, such as adding a personalization engine, a headless CMS eliminates the need for a traditional CMS specialist to try to integrate a solution with a single coupled system.

Beyond speeding up omnichannel delivery, a headless CMS is faster and less expensive than a traditional CMS in regards to development and content creation. A headless API-first CMS lets the content team work independently on content while developers work separately on building CMS templates. This separation does not exist in a traditional CMS, where both the coding and content are linked together within one system requiring developers to handle formatting for delivery in the same space as the content.

Another speed benefit is that most API-first headless CMS solutions typically exists in a Content as a Service (CaaS) cloud environment, they are much much easier to scale and deliver omnichannel content than a traditional server-based CMS. In addition, some cloud-based headless CMS offerings include a Content Delivery Network (CDN), which is a group of servers distributed around the world that cache and deliver content from a server in close proximity to the user making the request. A CDN reduces bandwidth from local servers and reduces latency resulting in much faster delivery of content.

5. Progressive Web Apps

Progressive web apps (PWA) are touted as the future of the web, primarily because they deliver what people want from their web experience: exceptionally fast load times, highly intuitive user experiences, and functionalities that emulate those found in your phone’s native apps.

With more development frameworks popping up all the time, developers are spoiled for choice. Google’s Polymer Project is working to standardize the reusable web components that make PWA so that these elements can be swapped between frameworks, allowing you to create hybrids with multiple toolings based on the unique requirements of your project.

6. Static Website Generators

Static website generators are all about generating code that is as simple and light as possible while maintaining the dynamic impact delivered by a traditional website. They’re fast and secure, and they’ve been an increasingly popular development tool in recent years, especially for those building smaller sites. Larger sites tend to shy away from them due to the poor UI and lack of a proper CMS.

That said, they’re important tools that every developer should be aware of, as they may advance in the future to serve larger and larger website development projects. It is also important to note that since these tools cater to many new businesses, who can’t afford elaborate development, they have a captive audience who are building loyalty to a specific generator and may take those tools with them as their companies and needs grow. To put it another way, today’s WIX may be tomorrow's WordPress, so keeping your eye on these generators is pertinent.

7. Accelerated Mobile Pages (AMP)

AMP, or Accelerated Mobile Pages, aren’t exactly groundbreaking as they’ve been around for a few years now. However, as Google continues to prioritize the mobile user experience, these pages are becoming increasingly important.

The AMP Project is one of Google’s initiatives to deliver the ultimate experience to its majority of users (mobile users) across every site they visit. Essentially it’s a list of criteria that developers must follow to provide fast load times and an easy-to-consume mobile website.

If you aren’t already developing AMP, you should be. Having your mobile projects rank well is critical to successful development, and Google controls the game. You can be that AMP is a fast track to good Google mobile results.

Cybersecurity

The web is a scary place, and high profile breaches, hacks, and malware have all eyes on cybersecurity as a critical factor for success and stability. Long gone are the days when only the IT department had to worry about security. Good developers have to produce code that protects their products, companies, and consumers.

8. GDPR Factor

You need to be developing with GDPR in mind.

GDPR made headlines for a good reason. Europe is leading the way with the protection of personal identity and personal info, and developers in the know understand that this is the way the world is heading. This web development trend isn’t one any of us can ignore. It’s made enough headlines on its own for you to be aware of it, but don’t miss this excellent article from Smashing about how it will impact your job directly.

9. Internet of Things (IoT) and Security

The Internet of Things has taken the world by storm, with more smart devices than one ever thought possible filling the homes of today’s gadget-happy tech enthusiasts. Development for these technologies has become an increasingly important web development trend on its own, but the popularity and prevalence of this technology has also presented developers with a new challenge—keeping users secure.

Some of these devices can tap into users’ private info on their own, while others represent a backdoor network through which threat actors can gain access. As development for advancing IoT applications continues to increase, it’s important to pay special attention to what can be done to fortify the security of these devices.

10. Blockchain and Cryptocurrency

The rise of blockchain technology, as a support of cryptocurrency, in recent years has been fascinating, to say the least, and presents incredible opportunities for developers. You may have even invested in bitcoin, for better or for worse, but you may not be fully aware of why this tech presents itself as the final web development trend on our list.

Blockchain has shown us that every transaction can be encrypted and only accessed by a private key. Sure, all financial and confidential data transactions can be made far more secure, but this takes peer-to-peer encryption to a new level and ups the ante for virtually all online communication.

Furthermore, because every blockchain revalidates its content every ten minutes, users would have to override an entire network to corrupt a single piece of data in a block. This validation provides both security and stability, in a way that we are only beginning to understand the capacities of. The implications this technology can have on development are astounding and cannot be ignored.

Final Thoughts

The development space can be highly personalized, with each developer conducting themselves differently than the next. Different toolings, skill sets, and work habits produce different results. However, the web development trends outlined in this articles will impact us all. Some already are, others may take time before their presence is felt within your particular work environment, but at some point, they will make themselves known and have some level of impact.

The best web developers are those that remain aware of everything happening in their world, both immediate and for the future, to be better equipped to embrace what will inevitably come knocking at their doors.

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Jan 19, 2023

4 ways your teams can benefit from a composable DXP

Whether you’re a company leader, developer or a creative director, chances are that you understand the importance of having good content on your website and other communication channels that your organization leverages. If you’re like most mid-sized to large companies, you have a complex mix of content that’s used for diverse purposes: marketing and promotions, internal communications and investor relations, delivering personalized customer experiences, engaging potential customers and more.Traditionally, having relevant omnichannel content has been disjointed, time-consuming, difficult to manage, slow and inefficient. Compounding these issues is the accompanying frustration from developers who are leaned on to edit code when any little thing needs to change, and from marketers who can’t get updates made fast enough.Fortunately, there’s a much easier and streamlined way to manage and publish content these days with digital experience platforms (DXPs) built with composable architecture and headless content management systems (CMSes). An increasing number of organizations are transitioning to this type of system for benefits including agility, speed and scalability. Last year, Gartner predicted that more than half of mainstream organizations would invest in composable applications by 2023.Before delving into the benefits of composable, let’s first take a look at what a DXP built on a composable architecture actually is.What is composable architecture?Composable architecture is a way of separating the front-end (what you see on the display) and the back-end code (development) of a website, making development faster and easier. This separation means the front and back end can be developed independently of each other, making deployments simpler and more efficient.A composable architecture typically has a headless CMS at its core. This type of CMS provides an application programming interface or API that the front-end code can call to fetch data from the back end. What kind of tools or APIs are used in a composable DXP?In addition to the headless CMS, which is the central hub of the composable DXP, this type of platform will include a wide variety of microservice-based APIs based on what your organization needs. The beauty is that you can pick and choose the best options in each of these areas below in addition to others without being locked to a specific vendor:E-commerceAsset managementCustomer managementOmnichannel managementMarketing automation and analyticsContent workflowsCustomer engagementAI toolsIn a nutshell, composability means you have the freedom and flexibility to create a unique DXP that’s tailored specifically to your organization’s needs by choosing the right microservices. You might think of these microservices as being an arsenal of tools that can help you elevate your organization above the competition.If the idea of switching from a traditional, monolithic platform to a composable DXP seems daunting at first, keep in mind that the transition doesn’t have to take place all at once. Instead, it can take place one piece (or API) at the time as you add different products and services to the headless CMS. Compatibility enables this kind of targeted transition because each component or API works independently of every other component. As you might imagine, this has many advantages. One of the biggest is that a failure in one component doesn’t bring down the whole system.A composable DXP provides many significant benefits for your organization’s executive, creative and technology teams. Here are four key features of composable DXP and how each team benefits.Very little to no coding neededWith a composable DXP, most changes don’t require the technical knowledge of a developer. Here’s how this benefits teams at every level of your organization.Executive teamsWhen marketing and technology teams can focus on what they do best, there should be less friction between the two. This reduces frustration levels and makes for happier employees, helping you retain your best workers.Creative teams Composability will empower marketing teams to create, change and publish content without having to have any technical expertise. Content is easy to access in one central location. Marketing teams will no longer have to create tickets and wait for developers to get around to their requests. Instead they’ll create campaigns and push a variety of content types to multiple platforms and channels with greater speed and efficiency.Technology teamsThe time developers typically spend making everyday fixes and working with code to launch new campaigns will be freed up so that they can focus more time on creating user-friendly digital experiences for customers.ScalabilityDo you plan on adding e-commerce down the road? Want to add a mobile channel? Want your website to have chat functionality? It’s very easy to add new apps and services to your websites and other channels with a composable DXP. Executive teamsThe business can more easily expand its product and service offerings without having to worry about downtime for websites and other channels. You can focus on growing the business with confidence that your content management system has the agility to keep up. Creative teamsAs new marketing automation and tools become available, it will be simple to add these to your API mix.Technology teamsIt will be easier for IT to scale apps because services can be deployed independently. Tech can focus on one type of digital service, while others continue to work as normal. There’s no need for rushed overnight deployments or site downtime to release new functionality.SpeedComposability improves speed in several different ways, including speed of publishing content, speed of implementing campaigns and speed of reaching business goals.Executive teamsBusiness goals can be fulfilled faster, whether you aspire to expand into a new region or roll out new products and services. What better way to stay a step ahead of the competition?Creative teamsMarketing leaders will be empowered to launch campaigns and publish content much faster. Again, there’s no waiting on IT to make changes. They can also push content to multiple sites without having to totally recreate content from scratch. Composability makes it easier to create a content block for one site, and then quickly push that content to other sites and channels.Technology teamsSlow implementations become a thing of the past, as IT teams focus their efforts on targeted API functionality, rather than being bogged down with tickets for minor edits and updates.Improved customer experiencesWhen relying on a composable DXP, delivering content that’s personalized and relevant becomes the status quo instead of the exception, boosting customer satisfaction. Executive teamsThe business can expect to reap the rewards of improved customer experiences. A current Forrester Total Economic Impact (TEI) study demonstrates an ROI of 295% with a composable architecture.Creative teamsMarketers will no longer be hindered by the rigidity of a monolithic CMS. Instead, they will have unlimited access to all the tools they need for success with the freedom to expand their toolkit any time they choose.Technology teams With less time spent on repetitive requests, the IT staff can put its expertise to work in key areas which will have the biggest impact on customer satisfaction.FAQsAs a recap and to answer additional questions you may have, here are a few frequently asked questions about composable DXPs.Am I tied to one vendor that determines what solutions I can use?No, a composable DXP gives you the freedom to choose the best solutions, regardless of vendor.How do I know all the components that I want in my composable DXP will work together?Composable providers understand the importance of their solutions being able to integrate with other APIs and have worked to address this issue. Composable providers ensure their solutions can seamlessly enable multiple APIs to work together by making them easy to plug in with software developer kits (SDKs) or one-click connections.What if I want to keep tools on my current websites that are working?With a composable DXP, an organization can choose the best options and even keep using some of the existing solutions that are already working. You are no longer locked into using just the services and apps that your vendor or platform supports.What is the first step in transitioning to a composable DXP?Begin by thinking about the apps and services you would want to have in your DXP if the options were limitless and then write them down. Be sure to get input from executive, creative and IT teams before searching for products and scheduling demos.Learn moreLearn more about composable DXPs in our guide, “What is a DXP? Understanding digital experience platforms.”Schedule a free demo to see how Contentstack’s composable digital experience platform can benefit executive, creative and technology teams at your organization.

Jan 17, 2023

Contentstack demonstrated 295% ROI in Forrester study

Today’s consumer expects a seamless and personalized digital experience when interacting with brands. As we’ve discussed before, a monolithic (or “legacy”) CMS lacks the flexibility enterprises need to keep up with changing consumer demands. “A lot of the technologies that were initially driving digital experiences [were designed with] one single experience in mind,” said Jeff Baher, head of Global Product Marketing and Growth at Contentstack. However, Baher said, with the rise of mobile internet, social media and smart devices, “there’s just an entirely different set of requirements for being able to reach customers and create digital experiences.” The digital experience has expanded, and the customer journey can now unfold across multiple channels. Increasingly, enterprises are adopting composable architecture to build digital experiences for their customers, and a headless CMS is the beating heart of it all. But can the benefits of implementing a headless CMS be measured? We recently commissioned Forrester Consulting to conduct a study measuring the Total Economic Impact™ (TEI) of the Contentstack headless CMS platform, and the results speak for themselves.MethodologyThe Total Economic Impact™ (TEI) methodology was developed by Forrester to help companies quantify the value of IT initiatives, such as moving to a headless CMS. TEI gives leaders more concrete data they can use to make the right decisions for their organization.In order to effectively measure the benefits of the Contentstack headless CMS, researchers at Forrester identified four organizations currently using the Contentstack headless CMS. To ensure accuracy, the organizations were selected from different industries (food and beverage, travel, fitness and apparel), with revenues ranging from $25 million to $2.1 billion.Researchers interviewed decision-makers at each organization to obtain data on benefits, costs, flexibility and potential risks, then used this information to build a composite organization. Then, they applied TEI to build a financial model and quantify the business benefits of moving to a headless CMS.How Contentstack’s CMS platform benefits enterprisesThe Contentstack headless CMS platform offers significant financial benefits for enterprises. The study found that the composite organization’s ROI was 295%, thanks to a combination of cost savings and increased revenues.  Cost savingsOne of the challenges of legacy infrastructure is what Baher calls a “push-and-pull” between an organization’s IT and business sides. Since the legacy CMS is so code-heavy, even minor tweaks to the digital experience can require significant updates to back-end code. “You have to put in an IT ticket for really basic things, and then the IT queue [is full of] tasks like ‘fix five typos,’ and that’s maddening,” Baher said. The Contentstack headless CMS platform makes it easier for the business side to make tweaks to the digital experience without a lot of IT assistance. This reduces the amount of time IT and developers spend on minor tasks — and that time adds up. One interview subject noted that with Contentstack’s CMS, “we can stand things up as quick as our control processes will allow.” The study found that using Contentstack’s headless CMS saved the composite organization $507,000 in productivity costs over three years. In addition, the headless CMS reduced content-related development time for the composite organization by 80%. The headless CMS also minimizes the number of manual and repetitive tasks business users normally have to perform to publish content in a legacy CMS. Simplifying the content publishing process helped reduce overhead and improve time to market for the composite organization. Overall, the organization’s time to publish was reduced by 90%, leading to savings of $2 million over three years.  Increased revenuesThe study found that the Contentstack headless CMS was key to an estimated 4% revenue increase for the composite organization, worth $3 million in profit over three years. A few factors could explain this estimated increase. Cutting back on development time for minor tasks allows the composite organization to dedicate more IT resources to specialized projects. Reducing time to publish also means the composite organization can publish more content to enhance the digital experience. More frequent content updates means a higher SEO ranking, which drives more traffic to the site. And when potential customers arrive, the improved digital experience can positively impact purchasing decisions: Studies have shown that 42% of customers are willing to pay more for a better experience. The big pictureDelivering a high-quality customer experience has always been crucial for brands, but it is more important today than ever before. It is easier than ever for consumers to do business with a brand — and it is also easier than ever for consumers to take their business elsewhere when a brand fails to deliver the experience they expect.In order to meet the demands of today’s consumer, organizations must deliver a digital experience that is fast and seamlessly unfolds across multiple devices and channels. The customer journey needs to be personalized and perpetual: Brands must maintain a post-sale presence in order to encourage repeat business. Today’s consumer expects a more mobile, cloud-based digital experience. Most monolithic content management systems provide a preset suite of functions that can, in theory, meet those demands. But sometimes those built-in functions don’t quite work the way business users need them to — and sometimes they don’t exist at all. In those cases, organizations have to find third-party solutions, which can be hard to integrate into legacy systems. And, as Baher notes, maintaining those workarounds can be time-consuming and difficult. “Connecting is done through web hooks, which are these manual stitching points between parts of your stack or your suite. They’re manual, they take time, they’re error-prone, they’re security issues because you’re connecting third-party software to parts of your stack,” Baher said. Managing all these factors usually falls on a single member of the IT team — and teams often struggle to keep things running smoothly if that key member leaves the organization.The Contentstack headless CMS platform allows business users to be more hands-on when it comes to content. Contentstack Marketplace — an extensive ecosystem of features, services, apps, integrations, and accelerators — lets teams take a modular approach to digital experience composition by picking and choosing the right building blocks for their needs. These components can then be integrated quickly and easily  via the Contentstack Automation Hub, which Baher describes as a “no-code, low-code environment that simplifies the complex and automates the routine.”“You can very quickly create triggers and actions across  the composable stack, which saves time and removes the opportunity for a lot of errors,” Baher said.A headless CMS is the first step toward creating a fully composable digital experience platform (DXP), and Contentstack is the perfect foundation for  robust and adaptable digital experience composition. The headless CMS, Marketplace, and Automation Hub combine to deliver fast, seamless integration so business users can publish content or make tweaks to the digital experience without significant involvement from the IT side. TEI is an important measure of the overall economic benefit of moving to composable architecture, as well as the unique and specific benefits of using the Contentstack Headless CMS Platform to do it. But going composable is about more than just dollars and cents — it’s also about future-proofing your business so that no matter how customer needs and demands evolve in the future, your organization can evolve along with them.Learn moreSchedule a free demo to see how Contentstack can help your organization deliver a customer experience that leads to higher revenues, lower overhead and has the agility today’s brands need.

Jan 05, 2023

Composable vs. monolithic: Which is right for you?

Businesses are trying to create better customer experiences, so composable digital experience platforms (DXPs) are becoming more popular. But what are they? How do they compare to monolithic platforms? And how do you choose the right one for your business? In this blog post, we will answer these questions and more.What is a digital experience platform (DXP)?Digital experience platforms (DXP) are purpose-built technology solutions for creating, managing, delivering and optimizing consistent digital experiences across different customer touchpoints. These tools offer businesses a valuable way to communicate with their users through content and obtain customer feedback through data collection.Companies can utilize DXPs to create content tailored to websites, email campaigns, mobile apps, social media channels, e-commerce sites, IoT devices, digital signage systems and more. Beyond simply broadcasting content on each platform, DXPs also allow marketers to automate marketing activities and develop a unified digital experience that can take users toward their desired goals or objectives.DXPs help companies understand what customers want and need. They can do this by looking at how customers act online on websites, social media, and other online places. Businesses can then use this information to reach out in new ways or to improve their relationships with existing customers. Ultimately, using a DXP helps organizations make more sales or conversions by providing a better user experience across multiple channels.What is composable architecture?Composable architecture is an innovative way of organizing and managing software development that separates front-end and back-end code. This technique enables teams to create, modify and launch content without relying on developers for coding. This method of organization helps speed up development and make it more efficient. Composable architecture makes developing software easier while encouraging teamwork between different departments. For example, if you use a composable content management system, the marketing team can make changes and publish their work without waiting for developers to finish coding. This way, teams can post new content more quickly. Additionally, developers can focus on creating unique experiences and features instead of being bogged down with marketing tasks or fixes.What is a monolithic DXP?A monolithic DXP solution is an all-in-one platform that provides a suite of tools for managing content. These platforms are designed to enable users to store, manage and publish content quickly and easily. They typically offer features such as content editing options, user permissions and roles and media asset management.Monolithic content management solution platforms can be rigid in terms of how they operate and may not be able to keep up with the ever-changing needs of a business. Additionally, they tend to take longer to customize than composable DXP systems.What is a composable DXP?The composable DXP concept is still relatively new and has become increasingly popular recently. A composable DXP is a platform that allows digital teams to assemble individual services or microservices into an experience that meets their specific needs. This innovative type of DXP is essentially an assembly of best-of-breed solutions to deliver content and digital experiences to customers in a much more agile, flexible and efficient way than a single monolithic platform.As opposed to the traditional monolithic approach taken with DXPs, this microservices approach enables companies to cost-effectively customize their DXP according to their business needs. Furthermore, allowing for a greater level of scalability and interoperability allows faster time-to-market for new features or services, as well as improved customer satisfaction.The composable approach gives organizations better control over their digital experiences and helps them stay ahead of their competition by enabling them to focus on innovation instead of maintenance. A composable solution makes it easier for businesses to move quickly while keeping up with the ever-changing technology landscape.What to consider when comparing a composable and monolithic DXPsCan the platform integrate with solutions your team currently uses?Monolithic suites are large programs often made up of products obtained through acquisitions and then given a makeover in terms of branding and user experience to fit into the overarching process. Such products lack the open-source code needed to integrate them seamlessly with other solutions, which can limit their utility as part of a more comprehensive DXP solution. This technique makes it simple for internal integration, but external integration can be difficult or even impossible.On the other hand, with a composable DXP, external integration is better facilitated due to its ability to connect with existing best-of-breed solutions more readily. As such, organizations have more control over how their digital experiences are created and tailored for their specific audiences. Furthermore, each individual component can be monitored separately from the rest of the system, allowing for greater visibility into performance and ease of scalability when needed. Ultimately, a composable DXP offers organizations greater flexibility and agility compared to monolithic platforms by providing enhanced external integrations and visibility into performance metrics on an individual basis.How much time will it take to deploy the platform?Deploying a new monolithic suite can require significant time and effort — sometimes months — and demands constant monitoring for unexpected changes or challenges during set-up.Moreover, it's necessary to ensure that all employees acquire the required skills to work effectively in this new environment. Besides the technical implications of such large-scale transition projects, there are also social and psychological implications that business leaders should take into consideration. Companies must be aware that transition periods affect team dynamics and thus must create an atmosphere of collaboration that encourages employee engagement and satisfaction throughout the process.On the other hand, a composable DXP approach allows companies to start quickly, taking advantage of the existing knowledge their staff already has. This strategy eliminates the need for extensive training since they can be up and running with a condensed feature set using workflows they're already familiar with.How will we keep the platform up-to-date?Companies can easily keep their composable DXPs up-to-date as the various vendors focus solely on perfecting their solutions. Additionally, organizations can frequently enhance open-source products with improved customizations and updates that won't depend on the vendor.For monolithic suites, a single vendor provides updates and new features; however, some of these “nice-to-have” additions may take an extended amount of time to be implemented to the platform  — if at all. Even minor bugs can be left without resolution until suite-wide updates are rolled out. Companies should be aware that they may not always get timely fixes for any issues they encounter while using DXPs with a single-source provider.How secure are these platforms?A composable architecture allows security updates and patching solutions to be implemented quickly for each component without hindering other systems. This expedited process allows for swift response times in case a breach or vulnerability is discovered. However, if a security flaw is found in one component of an entire suite, it can likely extend to the whole system, thereby rendering the entire suite susceptible to exploitation. Consequently, organizations must take extra care when monitoring their suites for security flaws to ensure that all corners of their system are protected from malicious actors.On the other hand, monolithic solutions can be patched as a single software package. Still, patches may need to happen when the system is not being used, causing extended exposure to vulnerabilities.ConclusionComposable DXPs offer more flexibility and agility compared to monolithic platforms. This means they can scale better, have new features and services faster and improve customer satisfaction. They also provide shorter deployment times, easier updates and enable responsive security updates. However, while they may be more flexible than a single-vendor platform, companies must still carefully monitor their systems for any potential security flaws or vulnerabilities that could put their entire suite at risk. Ultimately, businesses can make informed decisions about which type of system best meets their needs by understanding the differences between these two approaches to digital experience delivery and the pros and cons of each.Learn moreLearn more about composable architecture in our guide, “The ultimate marketer’s guide to composable DXPs.”Schedule a free demo to see how Contentstack’s composable DXP can help your organization deliver the digital experiences your customers crave.

Dec 12, 2022

A look back at 2022 and advancing composable

With 2022 almost in the books, I would like to reflect on the past year of our product growth and the journey that we have taken with our customers.  This year did not give us much time to celebrate battling back a global pandemic before testing our global economy yet again. Two once-in-a-generation disruptions have shown that being agile and staying in touch with customers is required to stay competitive.We recognized this back in 2011 when our parent company, Raw Engineering, pioneered headless CMS to better serve their clients. Contentstack and the whole composable movement was born out of a failure of old monolithic technologies to give teams the tools to meet the moment. Fast forward to today and that movement is now mainstream, the debate finally decided: Composable is the best enterprise architecture choice. Teams of all sizes across all industries are going composable. If you don’t believe me, just watch legacy CMSes trip over themselves to rebrand as “headless” and finally embrace the cloud.However, enterprises choosing composable is just a first step on the journey.  Where do you start? How do you integrate? How quickly can you get to the value? Answering these questions drove our product roadmap this year. We challenged ourselves to go beyond the bounds of a traditional headless CMS to create a complete composability platform. Getting composable right is hard, but we help everyone do hard better.Here are some of the ways we did that in our product journey 2022:Contentstack MarketplaceThe first step when it comes to composable is getting all your softwares to communicate. The Contentstack Marketplace includes integrations for dozens of technologies without the need for code. We also released an application framework that allows your developers to write their own applications on top of our platform. I have loved seeing how customers have taken these tools and built incredible capabilities for their content creators.  The Contentstack Marketplace takes the pain out of composable and gives you the flexibility to extend Contentstack to meet your changing needs.Automation HubNow that everything is integrated, you need to build business logic into your stack. As the number of your technologies grows, this can become a real challenge and requires time-consuming and brittle integration code. Automation Hub is a low-code integration and automation product that solves this problem. It allows you to build complex, multi-step workflows that automatically execute across Contentstack and all your other technologies. This saves a massive amount of time and removes the risk of costly errors.Automation Hub automates your business logic, making it feel like all of your tools were purposely built to work together.Mission ControlModern digital teams now have to manage more channels to meet their customers where they are. It can be easy to completely lose track of what is being done, where and how all of your systems interact. We released Mission Control Analytics to give a birds-eye view of all of this activity. It helps you understand traffic patterns, which SDKs (Software Development Kits) your teams are using and identify potential implementation issues by monitoring API problems across your stack.Mission Control lets you monitor all your projects and all your channels in a single view.Contentstack on AzureThis year we went multi-cloud with the addition of Azure hosting. This made us the first multi-cloud SaaS content management platform in the market. We put in a huge amount of work to ensure 100% parity between Azure and AWS deployments. This gives our customers a choice of which architecture they want to use.We are excited to be joining the Azure marketplace next year!Azure hosting lets you choose the cloud that is right for you, then we make sure you never have to think about infrastructure again.Flawless Black Friday and Cyber MondayNothing gets us more excited and focused than the holiday season. Some of our customers do over a third of their yearly business in November and December. We receive tens of billions of API calls, each essential for keeping digital experiences available and ready to win new business. Stability and availability are our most sacred obligations and I am happy to say that we maintained 100% uptime for our fifth straight Black Friday and Cyber Monday. I could not be more proud of the team that put in long hours to ensure we delivered yet again.These capabilities are just a few of the 138 enhancements we were able to deliver this year. I want to give huge thanks for the tireless work of our product, engineering, and design teams for never settling for “good enough” and continuing to lead the industry in defining composable.  Black Friday and Cyber Monday are unlike any other events, and we're happy to have delivered for our customers for a fifth straight year.I also want to thank our customers for their faith in us. I am fortunate to have a front row seat to all the customer innovation on our platform. As a product creator, there is nothing more gratifying than seeing customers use the tools you have given in ways that you did not even imagine. They are meeting the moment to deliver great customer experiences, and doing hard better.We learn as much from our customers as they do from us, and some amazing new products are coming next year. I wish I could say more, but we’ll just have to wait until ContentCon 2023 in May. See you next year!

Dec 08, 2022

How to use microblogging to market your business

A microblog is a brief article meant to generate fast responses from readers. It is a great way to keep in touch with friends and family, share your thoughts and experiences and stay up-to-date on the latest news. But it can also be a powerful marketing tool for businesses of all sizes.Creating interesting and persuasive marketing copy can entice potential customers to learn more about your product or service. And by sharing your thoughts and ideas on microblogging platforms like Twitter and Tumblr, you can reach a larger audience quickly. There are many ways to share short microblogging messages, including audio, video, images and text.How can microblogging help my business?Microblogging can help your business in several ways. For starters, communicating news and information about your business on microblogs is a great way to connect with customers and followers. As social media became more popular, companies began to use microblogging as a way to engage with customers more quickly. These short messages also help keep customers informed about the longer content they can find on your website.Microblogs are also perfect for sharing short bits of information. If you need to get a message out fast, a microblog is an ideal way to do it. Since they're informal, your writing can be more creative and expressive.These short notes are perfect for reaching people on the go. Because they're easy to access from mobile devices, you can quickly share information with people no matter where they are. Plus, because microblogs are brief and to the point, people are more likely to read them.Finally, they are a great way to build trust and credibility with potential customers. By communicating your ideas on microblogging platforms, you can demonstrate your expertise to potential customers.What are the most popular microblogging platforms?There are a number of popular microblogging platforms out there. Here are a few of the most well-known platforms:Twitter: Twitter is a microblogging platform that lets you post short status updates for your followers. It's perfect for conveying quick thoughts and ideas and has over 396 million active users. That's a lot of potential customers! By disseminating news and information about your business on Twitter, you can reach a large audience quickly and easily.Tumblr: Tumblr is a microblogging site that lets you post photos, videos and text posts with your followers. It's great for bloggers who want to share longer pieces of content. Tumblr has over 496 million blogs.Facebook: Facebook is a popular social networking site offering microblogging features. It's perfect for businesses that want to connect with their customers on a more personal level. Facebook boasts 2.93 billion monthly active users.Instagram: If you like telling your stories with pictures, Instagram is a top-rated microblogging platform. Over a billion people use Instagram monthly. The effective use of tags for your images is crucial to reaching the right audience. How to write compelling marketing copy for microblogsHere are a few things to keep in mind for writing effective marketing copy for a microblog: Be concise and clear. Your audience doesn't expect to read long-form content and drawn-out posts; they want easy-to-digest information.Be creative and expressive. This innovative medium is your chance to show off your personality and connect with customers on a more personal level. Make sure your content is pertinent and timely. If you can tap into current trends and topics, you'll be more likely to capture your reader's attention.How to spice up your microblogging strategyIf you're looking to spice up your microblogging strategy, there are a few things you can do. Each platform offers unique features, so try using different sites. Learn which microblogging sites cater to the demographic of your ideal customer. Try out a few until you find the one right for you, or use more than one at a time.You can also try using different content types. Not all microblogs have to be text-based. You can share photos, videos and infographics to grab your reader's attention.Finally, make sure your content is relevant and interesting. Nobody wants to read tedious or extraneous posts, so make sure you put some thought into what you write. If you can capture your reader's attention with your content, they'll be more likely to come back for more.Using images in microblogsWhen it comes to microblogging, using images can be a great way to communicate your message. Not only do they help break up the text and make your posts more visually appealing, but they can also be more effective at grabbing attention and getting your point across.Research has shown that people process visual information much faster than text. MIT neuroscientists have discovered that the brain can process images in just 13 milliseconds. That's a lot of potential messaging you miss out on if you're not using images in your microblogs.Here are a few tips:Make sure your images are relevant to your message.Use effective tags to help people find your images.Experiment with different types of images (photos, infographics, videos, etc.).Use appropriate image sizes to avoid slowing page loading times.Learn moreGet more tips for your microblogging efforts in our blog post “How to choose social channels for your business.”Schedule a free demo to see how Contentstack’s composable content experience platform can help your organization produce more content, faster and better than ever before.