Enterprise content management is a crowded space. Hundreds of vendors, all trying to outshine each other by cramming more and more functionality into already-bloated software packages. The result? Today’s enterprise content management is broken and content management solutions are cumbersome and hopelessly complex.
Content isn’t just distributed via static web pages anymore. Web apps, mobile sites, and mobile apps are all becoming equally important channels. It is a growing challenge for enterprises to manage content and keep it consistent across all of them.
Anthony Zambataro, Senior Director, Brand and Creative Marketing at RMS comments on multi-channel content management, using Contentstack., “There are hundreds of CMS products, but for us it comes down to what’s the fastest and easiest for us to use. Both of these are strong features of Contentstack and that’s why we love the product so much. It’s what sets them apart from all other CMS providers and allows us to seamlessly manage content across both the web and mobile.”
Even simple content updates require the involvement of IT, and can take hours, sometimes even days. And rebranding a site can easily take months. What business can wait that long?
See how easy it is to update content using Contentstack:
Contentstack is built on top of a mobile-first platform, which means mobile support comes built in, instead of bolted on. And it allows even non-technical users to publish content in seconds, instead of days – provided they have the authority to do so, of course.