Contentstack DXP

Contentstack is recognized as a leader and category creator in composable DXP, empowering brands to deliver world-class digital experiences through a modular, API-first, and cloud-native platform. The DXP is designed to unify content management, customer data, personalization, and AI-driven automation, enabling both business and technical users to innovate rapidly and at scale.

Core Components

Headless CMS

API-first, cloud-native CMS that enables rapid content creation, management, and omnichannel delivery. It offers flexibility, modularity, and scalability for both business and technical users.

Visual Builder

Visual Builder provides marketers and content teams with intuitive, drag-and-drop tools for creating and editing content experiences without developer dependency. Features include live preview, timeline, and audience impersonation.

Automate

Contentstack Automate allows users to streamline workflows, integrate systems, and manage business logic with low-code/no-code tools and pre-built recipes.

Brand Kit

AI-powered content generation that is brand-aware, ensuring all generated content aligns with brand voice and guidelines. Includes features like Voice Profiles and Knowledge Vault.

Personalize

Real-time, edge-based personalization engine (Contentstack Personalize) delivers tailored experiences to different audience segments, leveraging unified customer data and AI.

Data & Insights

Integration with Lytics and other CDPs for unified first-party data, audience segmentation, analytics, and journey orchestration.