Automating Journeys with Flows

What You'll Learn

This session teaches you to design and implement sophisticated customer journey workflows using Flows. You'll master the visual workflow system to create automated, personalized experiences that guide customers through complex multi-step processes.

What We'll Cover

We'll begin with Flow fundamentals, showing how they unify segmentation, triggers, and channel activation into a single visual canvas. You'll learn to create Flows from templates or build custom workflows from scratch, starting with trigger step configuration including audience-based entry conditions and reentry settings. We'll cover wait and personalize steps for time-based delays and real-time personalization, conditional split steps for branching logic based on user attributes, and export steps for activating audiences across hundreds of marketing platforms. You'll master the Flow publishing process, including validation and activation, and learn version control and state management for running Flows. Finally, we'll explore creating custom templates for repeatable marketing processes and campaign orchestration.