In the Personalize Foundations course, you will explore the essentials of delivering tailored content to your audience through Contentstack's personalization features. The course covers the challenges of personalization, such as scalability and complexity, and presents a solution that balances simplicity and flexibility. You'll learn how to set up projects, configure segmented experiences, run A/B tests, and leverage attributes and audiences to deliver the right message at the right time. With practical guidance on creating dynamic user experiences, this course aims to improve engagement, conversions, and customer loyalty through effective personalization.
