CPG Playbook And Case Study

Lytics works with some of the leading CPG companies in the world. This Activation Playbook will enable CPG customers to quickly identify use cases that are relevant and meaningful for their business, and begin to plan a CDP marketing activation roadmap.

The CPG Activation Playbook features 4 key use cases, including:

• Build first-party data strategy
• Recommended advertising audiences
• Affinity-based campaigns & recommendations
• Lookalike predictive models for advertising

Lytics worked closely with Electrolux to create a case study that highlights how digital experiences (web experiences and ad re-marketing programs) can be tailored for each individual consumer based on Lytics CDP marketing profiles, including real-time recognition of: 

• Lifecycle/engagement
• Purchase status
• Consumer interests/affinity

You can find more detail on Lytics use cases here: https://learn.lytics.com/use-cases