Best-of-Breed CDP Architecture

Companies today have two fundamentally different architectural choices in their CDP selection and implementation process:

1. All-In-One CDP approach which is standalone and creates yet another customer data silo, or>
2. Best-of-Breed, Integrated CDP approach enables companies to get the best out of existing cloud data warehouse investments and integrate a SmartHub CDP for customer insights and activation.

In the past 12 months, Best-of-Breed architectures have become the dominant way to implement and adopt a CDP, creating a distinction between the two types of users who need to get value from a CDP:  

• IT/Data Managers
• Marketers and Analysts

Adopting a Best-of-Breed Architecture provides an opportunity to select the right tool for the right purpose and unlock customer data that already resides in your current data infrastructure.  Lytics provides the final piece to your marketing puzzle so you can deliver on the promise of personalization.