The future of retail is digital, with VIA Outlets' Jasper de Jong

Outlet shopping centers aren't the first industry you'd think of for being on the forefront of digital transformation. But Jasper de Jong, Group Director for Digital and Media at VIA Outlets, shares why it's more important than you'd think for this business to switch to a composable ecosystem. Learn how Jasper set the strategy for transformation within VIA Outlets, how he got buy-in, and what he sees as the key drivers of digital growth for the retail industry as a whole, and for the outlet shopping business specifically, to maintain a competitive edge. 

01:02 Introduction to VIA Outlets
02:02 The (digital) customer journey of an outlet shopping center visitor
03:01 Digital differentiation strategy for VIA Outlets
06:55 The role of data
08:00 Key drivers for going composable
12:58 What does Jasper wish he'd known before he started?
15:40 Selling in composable to stakeholders
21:20 Advice for others starting a digital transformation