Is Omnichannel Personalization a Myth or Reality?
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Developer Session | Architecting Content Personalization with a Headless CMS

Developer masterclass on agile personalization: a deep dive into how we built a fully personalized omnichannel experience in under 4 sprints (Project “CUE”) using behavior tracking to personalize content with a headless CMS. We’ll show you the architecture and the code - a full tour of serving personalized content on websites, apps, or any other omnichannel experiences.

Join senior developers Maksym Hordiienko (EPAM), Nick Barron (Contentstack) and Tony Mamedbekov (Uniform) to learn about:

  • How we built the full experience using NextJS, Uniform, and Contentstack
  • How content personalization is set up and interfaces with the headless CMS
  • How we made it work via web, PWA, and push notifications

Speakers

Maksym Hordiienko (EPAM)

Software Engineer

EPAM

Tony Mamedbekov

Principal Sales Engineer

Uniform

Nick Barron

Director of Partner Enablement

Contentstack