Webinar | Digital Complexity: Thriving in Unpredictable Times

Retailers' digital sales experienced a once-in-a-generation increase due to the pandemic, as digital sales grew 3-5x. However, this unpredictable and exponential growth led to a manifold increase in business complexity.

We didn’t just want to be aware of this rising complexity, we wanted to find out how we could help our customers understand and thrive in this new-look market. In collaboration with Fluent Commerce and commercetools we commissioned Incisiv to assess the state of digital complexity in the retail industry across the U.S., U.K., France and Germany.

In this webinar, we will discuss the findings of the study and dig deep into areas of disconnect across the retail experience. Join us as we discuss:

• What are the drivers of digital complexity?
• Can retailers and brands manage this increasing complexity?
• Which areas will be the toughest to manage?
• What capabilities do retailers and brands need to build?
• What are the quick wins that retailers can implement today to address complexity head-on?