Gartner: Innovation Insight for Digital Experience Composition

Monolithic martech platforms are trying their best to appear more composable and headless these days. The old saying “Fake it till you make it” comes to mind, but the problem is—they won’t. These one-size-fits all suites have become too restrictive over time and are now unable to keep up with the modern digital experiences you need to create—fast.

Going composable is a must-have for any organization looking to adopt the best practices for building digital experiences. According to this recent Gartner® report, Innovation Insight for Digital Experience Composition, the headless approach to managing your DX provides more agility and speed than monolithic DXPs, and can give your business users and dev teams more control and flexibility.

Here’s a snippet from the report:

“The primary benefit of a composable approach to digital experience is to provide speed and agility to adapt the digital experience as internal and external requirements change. Using lighter, composable technologies in a modular and decoupled manner allows the front and back ends to be optimized independently. Additionally, using digital experience composition tools makes “going headless” less disruptive to both business users and developers, while also enabling adoption of modern standards for web-based performance and client-side sophistication.”

Confused about what’s what? Here’s a helpful image from the Gartner report that shows the structural differences between a Monolithic DXP and a Composable DXP.

What are the benefits of decoupling the front end from the back end, according to Gartner?

“Digital experience composition embraces the best practices for building digital experiences. In decomposing the digital experience, the front end is decoupled from the underlying technology, which means that the language the underlying systems use (Java, PHP, .NET etc.) no longer constrains the choice of technology for the front end. The decoupled front end can be optimized for the requirements of the organization, for example speed, mobile device rendering, offline use and search engine optimization.”

Read the report to see if going composable to enhance your customer’s digital experience and give your business users and devs more control is the right move for you.

Grab your complimentary copy →

Gartner, Innovation Insight for Digital Experience Composition, John Field, Mike Lowndes, 28 July 2022

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.