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Gartner: Composable Commerce Must Be Adopted for the Future of Applications
Being prepared for the future of digital commerce means selecting digital commerce technologies that can adapt to a constantly changing landscape and cater to customers who expect a unified experience, from initial engagement to purchase to ongoing brand interactions. With so many different capabilities required for a lifetime of customer experiences, the limitations of monolithic platforms are clearer than ever. But it’s not necessarily enough to move to a more agile platform.
"Application leaders responsible for digital commerce should prepare for a 'composable' approach using packaged business capabilities to move toward future-proof digital commerce experiences. In this research, we review a shift in thinking from an inward-looking 'platform-centric' view to an outward-looking customer-experience-centric view."
We think this Gartner report is for you if you'd like to learn:
- Why now is the time to move from monolithic platforms to a composable commerce platform
- How your technical and business capabilities can be built on technology “stacks” and how this affects the customer journey
- How to create a roadmap to replace your digital commerce monolith with a stack of best-in-class tools
Gartner, Composable Commerce Must Be Adopted for the Future of Applications, Mike Lowndes, Sandy Shen, 18 June 2020 GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.
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