Gartner Report: The Web Content Management (WCM) Application Leader’s First 100 Days Plan

The digital market is vastly different from the one we’ve seen ten years ago. Customers are expected to be connected online through 12 different digital devices in the next few years. As a result, "The modern WCM application leader demands a new persona and new skills. The context of WCM has changed drastically from literal content management to one of contributing strongly to aspirational customer experiences (CX) and digital experience (DX) strategies.”

That said, the first 100 days will be a critical period for you to formulate a course of action.

Here are three takeaways we believe you could benefit from this report:

  • How to map your first 100 days as a WCM leader: what to prepare, assess, plan, act, and measure.
  • How to convey the importance of WCM and related technologies to support your digital transformation goals to your organization leaders and get their buy-in.
  • How to develop an engagement plan that mutually supports each stakeholder’s goals for WCM and deliver better business results.

Gartner, The Web Content Management Application Leader’s First 100 Days, Mick MacComascaigh, Irina Guseva, 19 November 2019 GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.

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