Gartner Report: 2020 Strategic Roadmap for Web Content Management

Customers are often overwhelmed by irrelevant digital content and forced to interact with digital experiences that would be considered "creepy" in the real world.

And yet, digital leaders tasked with transforming their Web Content Management (WCM) and their organization's digital experiences are nowhere close to "humanizing digital interactions" and are often stuck triaging day-to-day tickets related to WCM.

We believe this report will help you better plan your digital transformation goals and achieve the following things:

  • How to evaluate your organization’s current WCM state, assess your vision and objectives, and map it to your desired future state.
  • How to apply responsible, accountable, consulted, and informed (RACI) models to reach your organization’s digital transformation goals.
  • Understand the value of moving from a legacy WCM to a blended approach of the traditional and new WCM methods.
  • How to increase your readiness to support engagements across multiple devices and the whole customer lifetime journey.

Gartner, 2020 Strategic Roadmap for Web Content Management, Mick MacComascaigh, Irina Guseva, 14 November 2019 GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.

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