The Retail Marketing Personalization Roadmap: Building a Path to Higher Profitability
Retail is a competitive industry in which digitally-native upstarts and ever-tightening margins mean that the organization that falls behind may never get a chance to catch up. But there is a strategy any retailer can pursue to pave a clear path to profitability that doesn’t include racing to the bottom on price — or quality. That strategy is retail marketing personalization.
This ebook will explore the following topics – and more – in-depth:
- Why marketing personalization is the new path to retail profitability
- Actionable tactics anyone can take to implement retail marketing personalization
- How to develop a robust roadmap to take your personalization tactics from idea to implementation