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The Retail Marketing Personalization Roadmap: Building a Path to Higher Profitability

Retail is a competitive industry in which digitally-native upstarts and ever-tightening margins mean that the organization that falls behind may never get a chance to catch up. But there is a strategy any retailer can pursue to pave a clear path to profitability that doesn’t include racing to the bottom on price — or quality. That strategy is retail marketing personalization.

This ebook will explore the following topics – and more – in-depth:

  1. Why marketing personalization is the new path to retail profitability
  2. Actionable tactics anyone can take to implement retail marketing personalization
  3. How to develop a robust roadmap to take your personalization tactics from idea to implementation