Moving to a composable architecture, with Levi's Zach Crittendon
January 15, 2023 /20:35 /E17
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Talk to an expert about something you heard on this episode
Contact an expertYou'll hear:
- The brand's risk-reducing method to transition to a best-of-breed architecture
- How Zach Crittendon built inventory-aware shoppable videos for Levi's in two days of coding
-And why going composable has allowed Levi's marketers to do things they only dreamed of for many years
01:43 Levi's e-commerce journey
02:57 Why go composable?
04:53 What going composable has made possible for Levi's
07:39 Zach's advice for making the move to composable successful
08:33 How Levi's did it: which business case they started with, and what are the phases that followed
12:03 How Levi's commerce + content experience capabilities work, and why Zach is proud of these
17:48 How Zach built "shoppable videos" in two days
Learn more about going composable with Contentstack.
- The brand's risk-reducing method to transition to a best-of-breed architecture
- How Zach Crittendon built inventory-aware shoppable videos for Levi's in two days of coding
-And why going composable has allowed Levi's marketers to do things they only dreamed of for many years
Timestamps
01:43 Levi's e-commerce journey
02:57 Why go composable?
04:53 What going composable has made possible for Levi's
07:39 Zach's advice for making the move to composable successful
08:33 How Levi's did it: which business case they started with, and what are the phases that followed
12:03 How Levi's commerce + content experience capabilities work, and why Zach is proud of these
17:48 How Zach built "shoppable videos" in two days
Learn more about going composable with Contentstack.
Talk to an expert about something you heard on this episode
Contact an expertYou'll hear:
- The brand's risk-reducing method to transition to a best-of-breed architecture
- How Zach Crittendon built inventory-aware shoppable videos for Levi's in two days of coding
-And why going composable has allowed Levi's marketers to do things they only dreamed of for many years
01:43 Levi's e-commerce journey
02:57 Why go composable?
04:53 What going composable has made possible for Levi's
07:39 Zach's advice for making the move to composable successful
08:33 How Levi's did it: which business case they started with, and what are the phases that followed
12:03 How Levi's commerce + content experience capabilities work, and why Zach is proud of these
17:48 How Zach built "shoppable videos" in two days
Learn more about going composable with Contentstack.
- The brand's risk-reducing method to transition to a best-of-breed architecture
- How Zach Crittendon built inventory-aware shoppable videos for Levi's in two days of coding
-And why going composable has allowed Levi's marketers to do things they only dreamed of for many years
Timestamps
01:43 Levi's e-commerce journey
02:57 Why go composable?
04:53 What going composable has made possible for Levi's
07:39 Zach's advice for making the move to composable successful
08:33 How Levi's did it: which business case they started with, and what are the phases that followed
12:03 How Levi's commerce + content experience capabilities work, and why Zach is proud of these
17:48 How Zach built "shoppable videos" in two days
Learn more about going composable with Contentstack.
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