.jpg?format=pjpg&auto=webp)
How Icelandair's change-makers keep work drama-free
Timestamps:
1:33 How conflict relates to expectations
2:23 The key value Oskar aims for in creating long-lasting change
3:15 How Edvardas frames every project to minimize conflict
4:38 Common mistakes Hallur has seen in people trying to create change
6:42 Be prepared to throw out your plan
7:40 How senior leadership can foster an environment where creating change is the norm
9:43 Quickfire: One piece of advice for someone who wants to make their mark on their business
Related episodes
Building the business case for headless technology, with Booking.com’s Juliette Olah
When Juliette Olah joined Booking.com, she created a comprehensive editorial strategy - but that strategy needed a more robust content management technology behind it. In this episode, she takes us through how she built a business case for headless CMS, how she got the green light for it, and what the new technology will enable for the brand in the years to come.Timestamps:01:15 The state of content tech at Booking.com when Juliette started at the company01:33 Juliette's vision for content technology at Booking.com03:55 Why choose headless?05:17 Building the business case for headless techology07:00 Getting the green light 09:35 The importance of advocacy 10:42 What Juliette is most looking forward to becoming possible with the new headless CMS at Booking.com
Editorial strategy deep dive, with Booking.com’s Juliette Olah
Juliette Olah joined Booking.com in March 2020 - a scary time for the travel industry, but a fantastic opportunity to elevate editorial long-form content. In this episode, she takes us through building a net-new editorial strategy for the global travel brand - and how she sold it in to stakeholders throughout the company. This is an editorial strategy masterclass!Timestamps:1:01 Juilette's role1:20 The state of editorial at Booking.com when Juliette joined2:22 The key elements of an editorial strategy4:19 Measurement and KPIs for editorial5:22 What's a content pillar?6:33 Where translation and localization fit in9:42 How Juliette got stakeholder buy-in for her new editorial strategy12:25 Remember, your content is competing with all other content
Tips from the C-Suite: How marketing and sales can get along
Whether you're new to the C-Suite or looking to get there soon, there will inevitably be communication challenges along the way - and possibly none as thorny as "sales vs marketing". Contentstack CMO Susan Beermann and Chief Revenue Officer Todd Rathje offer their perspective on how marketing and sales can play as one team, plus some all-around communication tips and tricks you need to know as a C-level executive.Timestamps:01:18 How Susan got from a career in sales to being CMO02:03 Todd's entrepreneurial journey to Chief Revenue Officer03:17 How to speak the language of the C-Suite5:55 What leaders can do if marketing and sales are "warring factions" inside your business07:48 C-level 'communications hack': Forging close connections at lightning speed09:30 Advice for addressing conflict12:26 Mindset tip: The importance of "being a goldfish"
Taking career leaps of faith, with Brad’s Deals Director of Engineering
Today we talk to a Director of Engineering who went from IT to retail sales and back about what he's learned. From taking a career leap of faith, to CX lessons learned on the retail floor, this episode is a must-listen for anyone in a customer experience oriented industry... or anyone looking to make a career change.Timestamps:1:11 Keith's backstory - how he got from computer programming to retail and back again2:52 The "aha" moment that sparked Keith's journey back to technology4:51 What was it like taking a leap of faith, leaving a solid career for an unknown developer bootcamp?6:44 What Keith learned about business working in retail9:39 Customer experience lessons from the retail floor