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Editorial strategy deep dive, with Booking.com’s Juliette Olah
Timestamps:
1:01 Juilette's role
1:20 The state of editorial at Booking.com when Juliette joined
2:22 The key elements of an editorial strategy
4:19 Measurement and KPIs for editorial
5:22 What's a content pillar?
6:33 Where translation and localization fit in
9:42 How Juliette got stakeholder buy-in for her new editorial strategy
12:25 Remember, your content is competing with all other content
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