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Company info:

Marketo's powerful marketing automation software helps marketers automate digital marketing to engage customers and prospects. A core feature of Marketo is its web forms. Marketo web forms empower marketers to create beautiful and flexible web forms on landing pages without programming knowledge. It allows you to see when a new lead gets created, use triggers and filters to hone in on the exact data you need.

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Using a Contentstack, you can embed and display information (i.e, forms) from your Marketo account directly into the CMS environment. This makes it easy for end-users to fetch and directly display a list of existing Marketo forms from their account. Instead of manually searching for forms on Marketo, users can browse eligible forms in a scroll menu, thus saving the content manager time and eliminating the potential errors that may arise due to manual data insertion.

Contentstack and Marketo Integration Use Cases

Creating Gated Content

If you want to create gated downloadable content such as any promotional content (this could include a webinar form, a content download form, or an event form), you can add the Marketo Forms Experience Extension within the content types of your Contentstack CMS, which lets you easily insert the relevant form for your site’s pages.

Create Static Website Forms

To create static forms such as Contact Us, Support forms, etc., you can use Marketo Forms Experience Extensions. All you need to do is add the Marketo Forms extension within the content types of your Contentstack CMS and select the relevant form.

Data Collection

If your app contains membership forms that require you to collect data of users, you can make use of the Marketo Forms Experience Extension. The extension will incorporate forms that are embedded with APIs and will transfer the end user data to your database.