Google Analytics is one of the most widely used web analytics tools in the market. It gives you detailed, real-time data on who visited your website and what actions they performed. It’s a comprehensive analytics tool that can help you track the effectiveness of your digital marketing strategy. Google Analytics allows you to make data-driven marketing decisions quickly to increase your traffic and boost sales and revenue.
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Strategizing for Digital Marketing
The data that you gather through Google Analytics can be of great help in creating effective digital marketing strategies. This extension gives you a quick way to integrate Google analytics within your content entry.
Web Page Optimization
Through Google Analytics, you can easily identify which pages of your website require optimization. You can set a benchmark bounce rate for a page and let Google Analytics manage and generate the required data for you. The result will help you know where and what content optimizations are required.
Compare Different Marketing Campaigns
You can run different marketing campaigns and track the success of individual campaigns through Google Analytics. It provides you with the data you need to identify your most successful campaigns – and the ones that need improving.