Google Analytics is one of the most widely used web analytics tools in the market. It gives you detailed, real-time data on who visited your website and what actions they performed. It’s a comprehensive analytics tool that can help you track the effectiveness of your digital marketing strategy. Google Analytics allows you to make data-driven marketing decisions quickly to increase your traffic and boost sales and revenue.
Google Analytics Integration Overview
Contentstack’s Experience Extensions feature offers enterprises a variety of ways to integrate third-party applications, such as Google Analytics, directly into your headless CMS. You don’t have to stick with Google’s dashboard – you can view your Google Analytics metrics directly within your CMS.
Using a Contentstack Custom Widget, you can easily integrate the Google Analytics tool with Contentstack headless CMS. The “Google Analytics” widget retrieves the Google Analytics data of your entry (if it is published) using the Reporting API and displays the common metrics data (such as Pageviews, New Users) and user behaviors (such as Average Time on Page) on the sidebar of your entry page. The URL of your entry is set as the page Path filter in Google Analytics.
Step-By-Step: How to Integrate Google Analytics with Your CMS
To integrate your content management system with Google Analytics, follow these steps:
Create a Google Analytics Custom WidgetCreate and configure the Google Analytics Custom Widget. You can define exactly how the integration works, what features of Google Analytics it should work with, and what information you want to link Contentstack. Typically, a developer will perform this step. Check the documentation for step-by-step instructions.
Add the Google Analytics Custom WidgetAdd a Custom Widget to your Content Type and select Google Analytics as the Extension.
Review Google Analytics Custom Widget in Your Entries