Workshop | How to Use Behavior Tracking to Personalize Content
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Gatsby is an open-source and static Progressive Web App generator. It's a popular framework that can build websites at blazing speed. Gatsby does this through its out-of-the-box data splitting capabilities. Initially, it loads only the required CSS, HTML, data, and JavaScript. Once the site is loaded, Gatsby prefetches resources for other pages and navigating the site feels amazingly fast.

Gatsby Integration Overview

Contentstack integrates with Gatsby seamlessly. While Contentstack takes care of all your content management and delivery operations on the backend while Gatsby serves as the frontend and helps you create websites that load at incredible speed. Even Contentstack's own website utilizes Gatsby's static site generator to increase site performance.

Contentstack and Gatsby Integration Use Cases

Contentstack’s integration with Gatsby opens up many possibilities. Benefits include:

Improve SEO with Contentstack and Gatsby

The combination of Contentstack with Gatsby can greatly improve your SEO. With Contentstack, you can create SEO friendly content and publish it via Gatsby. Gatsby will help your website rank higher in search engines, with server-rendering of pages, improved speed using built-in performance optimizers, and page metadata.

Lead Conversion

When the website is slow, it affects the lead conversion rate massively. Slow websites increase bounce rates and greatly impact your chances of lead conversion. Gatsby ensures that this doesn't happen and your website loads at lightning speed.

Increased Revenue

Website speed matters a lot. Many studies have revealed that fast page-load speed improves the conversion rate. One e-commerce company saw that when their homepage and product pages loaded 2 seconds faster, there was a 16.% increase in conversion rates.

Contentstack and Gatsby Integration Setup

To integrate Gatsby with Contentstack, perform the following steps:

  1. Clone the GitHub Repository and Install npm

    First, you need to install the required dependencies by cloning the GitHub repository. Then, install the required npm modules. See the documentation for step-by-step instructions.

  2. Update the Configuration File

    Then, update the configuration file by adding your API Key, access token, and the environment in it.

  3. Create and Publish Content

    Build a sample web page in Contentstack and publish it on an environment.

  4. Run Gatsby

    Then initiate the Gatsby project by running the "gatsby develop" command.

  5. Create a Page in Gatsby

    Create a sample web page in Gatsby and check if it is correctly rendered.

    To learn more about how to set up the Gatsby extension, refer to our in-depth guide or contact our support team at support@contentstack.com to review the sample code.

Questions? Ideas?

If you have any questions about the way the Gatsby extension works or have ideas about other third-party app extensions, send us an email at catalysts@contentstack.com.