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Bynder is one of the top Digital Asset Management (DAM) platforms, trusted by many Fortune 500 companies along with other small and medium-sized businesses. It simplifies the process of sharing and managing a company's digital assets and automates the company's branding and marketing tools. A web-based platform, Bynder can help your marketing teams to execute brand strategies and other product marketing campaigns.

Bynder Integration Overview

Contentstack's Experience Extensions offer a variety of ways to integrate third-party applications, such as Bynder, directly into your headless CMS. With the Bynder Experience Extension, you can streamline the process of managing and sharing digital assets across multiple platforms.

Using a Contentstack Custom Field, you can integrate Bynder with Contentstack directly. You can create content in Contentstack, and Bynder will ensure that you are able to view the digital assets within your CMS.

Contentstack and Bynder Integration Use Cases

Contentstack's Bynder Experience Extension opens up many possibilities. Here are some real-world use cases:

Manage Bynder digital media with ease

Contentstack's integration with Bynder allows you to manage all your Bynder digital assets with ease. To access your Bynder assets, you don't have to leave your CMS. Instead, the integration allows the Bynder portal to open in the entry of your content type and you can choose and insert the assets within your entry page.

Get better control over all your marketing resources

The integration allows you to manage the entire content lifecycle of your marketing strategy. You can create content in Contentstack and use the Bynder Custom Field Extension to insert digital assets in your content. The integration provides a single solution to manage all your marketing resources inside your CMS.

Simplify sharing and distribution of digital assets

With Bynder's integration with Contentstack, your geographically dispersed teams can easily create, share, and distribute content. This makes it possible to execute large-scale marketing campaigns with cross-functional teams.

Step-By-Step: How to Integrate Bynder with Your CMS

To use a Custom Field with Bynder, perform the following steps:

  1. Create a Bynder Custom Field

    Create and configure a Bynder Custom Field. You can define exactly how the integration works, what Bynder account it should integrate with, and what information you want to link to Contentstack. Typically, we recommend that a developer helps perform this step. Refer to our Bynder documentation for step-by-step instructions.
  2. Add the Bynder Custom Field

    Add a Custom Field to your content type and select Bynder as the Extension.
  3. Test Bynder Custom Field in Your Entries

    You will then be able to see the Bynder Custom Field on a content entry page. Try it by selecting a Bynder asset to ensure the setup works correctly.

    To learn more about how to set up the Bynder extension, refer to our in-depth guide or contact our support team at to review the sample code.

Questions? Ideas?

If you have any questions about the way the Bynder Extension works or have ideas about other third-party app extensions, send us an email at