Integrating Lytics
Last updated July 28, 2026
Connect Lytics to your CMS, Launch, and Personalize products so behavioral data and audiences flow automatically across your stack.
How It Connects to Your Stack
| Product | Role |
|---|---|
| Contentstack CMS | Classifies content and syncs entries with Lytics topics and audience affinities |
| Contentstack Launch | Deploys JSTag to your front-end environment for behavioral data collection |
| Contentstack Personalize | Receives Lytics audiences for variant targeting and A/B tests |
Together, these form a continuous feedback loop: behavioral data flows from your front end through JSTag into Lytics, where audiences are built, then pushed into Personalize to drive dynamic content delivery.
What You Need Before Getting Started
Before configuring the integration, ensure you have:
- Access to your Contentstack organization as an Owner or Admin. Learn more about administration roles.
- Lytics enabled for your organization - contact Contentstack Support
- A website or app where JSTag can be deployed