---
title: "Integrating Lytics"
description: "Learn how Lytics CDP connects the Lytics platform to Contentstack."
url: "https://www.contentstack.com/docs/lytics/integrating-lytics"
product: "Contentstack"
doc_type: "guide"
audience:
  - developers
  - admins
version: "current"
last_updated: "2026-07-28"
---

# Integrating Lytics

Connect Lytics to your CMS, Launch, and Personalize products so behavioral data and audiences flow automatically across your stack.

## How It Connects to Your Stack

**Product**

**Role**

Contentstack CMS

Classifies content and syncs entries with Lytics topics and audience affinities

Contentstack Launch

Deploys JSTag to your front-end environment for behavioral data collection

Contentstack Personalize

Receives Lytics audiences for variant targeting and A/B tests

Together, these form a continuous feedback loop: behavioral data flows from your front end through JSTag into Lytics, where audiences are built, then pushed into Personalize to drive dynamic content delivery.

## What You Need Before Getting Started

Before configuring the integration, ensure you have:

*   Access to your Contentstack organization as an Owner or Admin. Learn more about [administration roles](/docs/administration/about-administration-roles).
*   Lytics enabled for your organization - [contact Contentstack Support](https://www.contentstack.com/support)
*   A website or app where JSTag can be deployed

## Next Steps

*   [Create a Lytics Project](/docs/lytics/create-a-lytics-project)
*   [Install the Lytics JSTag SDK](/docs/lytics/install-lytics-jstag-sdk)
*   [Manage Connections](/docs/lytics/manage-a-lytics-project#manage-connections)