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Miami HEAT Selects BeyondCurious and Contentstack

Mar 06, 2017

MIAMI, LOS ANGELES and SAN FRANCISCO, March 7, 2017 /PRNewswire/ – The Miami HEAT, digital accelerator BeyondCurious and, provider of an award-winning digital transformation platform, today announced a collaboration to design and create a new comprehensive fan experience that will delight HEAT fans with value-added content and features, ultimately building long-term loyalty. The initial phase will entail redesigning a key touch point in the overall fan experience — the Miami HEAT mobile app. The newly built mobile app will deliver a more user-friendly, personalized experience pre-game, in-game and post-game, as well as, all year-round.

"I'm excited to form this partnership with and BeyondCurious," said Miami HEAT Vice President of Mobile Strategy and Innovation Matthew Jafarian. "The Miami HEAT are leaders in mobile innovation, and BeyondCurious' proven methodology for accelerating innovation will take our mobile fan engagement to a higher level.'s platform, meanwhile, will allow us to future-proof our investment and prepare for tomorrow's technology requirements."

Nikki Barua, CEO of BeyondCurious, said, "BeyondCurious is honored and excited to help the Miami HEAT reimagine the fan experience and set a new standard for how professional sports teams integrate physical and digital touch points to build loyalty. We will help HEAT fans more effectively engage with the brand from home and at AmericanAirlines Arena through one seamless, easy-to-use mobile interaction."

"We are proud to contribute the technology foundation for this solution and provide the Miami HEAT with a proven and extensible digital fan experience platform," said Neha Sampat, CEO of "With, sports franchises and venues can transcend the physical and digital boundaries to engage fans in unprecedented and highly innovative ways." and BeyondCurious will initially work with the HEAT to rethink the way the brand connects with its fans through mobile, including a revamping of the HEAT app, which already provides exclusive content and features such as electronic ticketing. The more comprehensive use of mobile will include a personalized, paperless, cashless arena experience spanning fan access, in-arena content and post-game usage to encourage long-term customer loyalty with a focus on the HEAT ethos of convenience and care.

BeyondCurious and will bring the new fan journey to life by applying their expertise and experience in omnichannel strategy and customer loyalty programs and by leveraging's award-winning platform. To help the HEAT develop new fan loyalty ideas more quickly, BeyondCurious will rely on CatalystGo, its proprietary offering that accelerates digital product development. With CatalystGo, integrated teams of researchers, strategists, designers and technologists incubate ideas and build products in a business accelerator, unleashing creativity while minimizing risk.'s digital transformation platform comprises the ability to deliver a bespoke fan experience by integrating best-in-class physical and digital technology and engaging fans across mobile, web and IoT channels.


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