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Agricultural ecommerce pioneer goes headless
London, 23 May 2023 – Contentstack, the leading Composable Digital Experience Platform (DXP) provider, has been selected by FarmTiger, the German online destination and ecommerce platform for the agricultural community.
Contentstack headless CMS solution will improve workflows, enabling FarmTiger to deliver more content to its audiences, increase search engine rankings and help manage the aggressive growth FarmTiger has experienced.
Based in Konstanz, Germany, FarmTiger offers professional and hobbyist farmers throughout Germany and Austria, an extensive range of production equipment for farming, animal husbandry and agriculture, via a dedicated online platform. However, as the platform has grown, so has the need for a dedicated content management system (CMS) to ensure a greater array of content is delivered, faster.
Following a thorough analysis of customer journeys and a subsequent review of the market, Contentstack was chosen based on the unique ‘live preview’ feature. This enables managers to preview content across multiple channels before saving or publishing it live. The ability to edit entries and preview these changes in real-time will increase FarmTiger’s agility, and free content creators from developer delays when it comes to updating material.
“Our previous systems required substantial developer support,” explained Christian Zirz, founder of FarmTiger. “Using Contentstack means we can not only develop content quicker, with better internal workflows, but increase the frequency and relevance of our content, so we rank higher in search results. This means we deliver better content to our audiences and opens multiple avenues of growth for FarmTiger as we continue to expand.”
“Whilst headless CMS continues to become the content management option of choice for enterprises, it is easy to forget that MACH strategies also suit fast growing start-ups,” said Ramon Weterings, VP Sales EMEA at Contentstack. “FarmTiger shows that composable technology is just as applicable to high-growth businesses that are looking to scale quickly, as it is for established market leaders.”
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About Contentstack
Contentstack – the leading composable digital experience platform (DXP) provider – empowers marketers and developers to deliver digital experiences at the speed of their imagination. Companies such as ASICS, Chase, Express, Holiday Inn, Icelandair, Mattel, McDonald's, Mitsubishi, Riot Games and Shell trust Contentstack to power their most critical content experiences with uncompromising scale and dependability. Famous for its Care without Compromise™, Contentstack has achieved the industry's highest customer satisfaction rating. Contentstack is also a founding member of the MACH Alliance, setting the industry agenda for open and composable technology that is Microservices-based, API-first, Cloud-native SaaS, and Headless. Learn more at https://www.contentstack.com.