SAN FRANCISCO, Aug. 2, 2018 /PRNewswire/ – Contentstack, on the heels of winning the Aragon Research Hot Vendor award for the Dynamic Experience Management category, further enhances its platform capabilities with "Experience Extensions" – the industry's most powerful integrations framework to create unprecedented digital experiences. The release of Experience Extensions marks a turning point for Content Management System (CMS) customers, who were previously faced with the binary choice of committing to a monolithic, single-vendor product suite or cobbling together a custom, but unsupportable software stack, consisting of error-prone plugins and expensive connectors.
"Contentstack's Experience Extensions enables customers for the first time to freely choose their preferred technology to complement their CMS," said Matthew Baier, COO of Contentstack. "Whether it's an in-house solution for digital asset management, a highly specialized third-party analytics platform or a leading open source static site generator, Contentstack allows organizations to compose their dream technology stack, connect it seamlessly to their CMS and then create innovative, content-driven experiences that can for the first time truly be supported and scale."
Examples of use cases powered by Contentstack range from dynamic websites serving hyper-personalized content based on which campaign a user responded to, to mobile apps that provide location-specific offers based on real-time user behavior, to an AR hospitality solution that delivers an immersive preview of real estate to prospective visitors anywhere in the world. At the core of all these experiences sits Contentstack as the digital content hub, turning data into experiences and delivering them across any channel.
Experience Extensions comprises a set of tools for developers who can either design and create new experiences by writing custom code, or they can adapt pre-built templates to suit their specific requirements. Integrating with third-party technology to enrich the experience is easy to build and easy to support. In addition, Contentstack's unique integrations framework provides customers the ability to add or switch components at will, without triggering a time-consuming, cost-prohibitive solution re-architecture.
Contentstack also unveils the first wave of technology partners spanning some of the most popular categories complementary to content management, including:
- E-commerce: Shopify and Snipcart
- Video: Brightcove and Ooyala
- Digital Asset Management: Egnyte
- Personalization: Monetate
- Static Site Generator: Gatsby
- Content Delivery Network: Fastly
These partnerships simplify the procurement process for mutual customers and provide turnkey integrations that, unlike most plugins for open source solutions, are of enterprise-grade quality and vendor supported.
"We service 70+ websites around the world with content and our goal is to have one centralized CMS and presentation layer that can help us deploy web properties quickly and easily. The combination of Contentstack and Gatsby gives us the flexibility and speed we need to be successful." – Peter Gorman - Berlitz, Head of Product and Technology
"The new frontier for marketing is real-time personalization and there is no personalization without integration. The combination of Contentstack and Monetate redefines what is possible for customers who want to provide deeply engaging experiences to their audiences, powered by highly relevant content and real-time context." – Brian O'Neill, CTO at Monetate.
"Collaboration is at the core of every successful business today. Our turnkey integration with Contentstack allows our customers to easily tap into any repository of digital assets and efficiently deliver them across any channel, all while preserving security and avoiding content duplication." – Ronen Vengosh, VP of Platform & Ecosystem at Egnyte.