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Contentstack and Personify XP form an alliance to take customers to MACH speed

September 2nd, 2022

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Headless content experience platform and Personify XP join forces to deliver personalized web experiences

San Francisco, September 2, 2022 -- Contentstack, the leading Enterprise Content Experience Platform today announced that it has joined forces with Personify XP to deliver anonymous real-time analytics and personalization. 

As of today, Personify XP is set to join the Contentstack Partner program. Personify XP takes anonymous data to understand and segment every person who visits a website and dynamically updates these segments to ensure that every customer receives a personalized website experience.

Personalized content requires a highly scalable and flexible content experience platform in conjunction with a flexible personalization engine that processes real-time data and allows for dynamic segmentation.

“Now, more than ever, it is crucial that brands create engaging content driven by intent and high-quality experiences for their customers. Combining Contentstack’s market-leading headless CMS system with Personify’s ability to recognize in session users' intention and their potential preferences, will allow brands to provide real-time changes and adapt entire page construction to fit the users' needs.” - Ben Mercer, Co-Founder & CEO at Personify XP.

“Organizations want to provide the right content to their audiences. Personalization and engagement is an extremely important component in delivering a tailored experience. Our partnership with Personify XP enables customers to leverage both platforms and maximize the ROI for their content.” - Bart Dirksen, Partner Manager EMEA.

Contentstack partners advance the use of a microservices-based, API-first, cloud-native SaaS, headless (MACH) architecture, bringing award-winning technology, best practices, and a proven methodology for delivering exceptional digital omnichannel engagement. Matching this technical innovation, Contentstack recently expanded its Care Without Compromise™ program to partners in order to provide joint customers the highest level of post-purchase support, creating the first cross-vendor support program in the industry.

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