Contentstack and Personify XP form an alliance to take customers to MACH speed
September 2nd, 2022
Headless content experience platform and Personify XP join forces to deliver personalized web experiences
San Francisco, September 2, 2022 -- Contentstack, the leading Enterprise Content Experience Platform today announced that it has joined forces with Personify XP to deliver anonymous real-time analytics and personalization.
As of today, Personify XP is set to join the Contentstack Partner program. Personify XP takes anonymous data to understand and segment every person who visits a website and dynamically updates these segments to ensure that every customer receives a personalized website experience.
Personalized content requires a highly scalable and flexible content experience platform in conjunction with a flexible personalization engine that processes real-time data and allows for dynamic segmentation.
“Now, more than ever, it is crucial that brands create engaging content driven by intent and high-quality experiences for their customers. Combining Contentstack’s market-leading headless CMS system with Personify’s ability to recognize in session users' intention and their potential preferences, will allow brands to provide real-time changes and adapt entire page construction to fit the users' needs.” - Ben Mercer, Co-Founder & CEO at Personify XP.
“Organizations want to provide the right content to their audiences. Personalization and engagement is an extremely important component in delivering a tailored experience. Our partnership with Personify XP enables customers to leverage both platforms and maximize the ROI for their content.” - Bart Dirksen, Partner Manager EMEA.
Contentstack partners advance the use of a microservices-based, API-first, cloud-native SaaS, headless (MACH) architecture, bringing award-winning technology, best practices, and a proven methodology for delivering exceptional digital omnichannel engagement. Matching this technical innovation, Contentstack recently expanded its Care Without Compromise™ program to partners in order to provide joint customers the highest level of post-purchase support, creating the first cross-vendor support program in the industry.
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