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Boels Rental Equips for Growth with Contentstack

May 23rd, 2023

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LONDON – 23 May, 2023 - Contentstack, the leading Composable Digital Experience Platform (DXP) provider, today announced that Boels Rental B., one of the largest equipment rental companies in Europe, has chosen Contentstack to power its websites within the Boels portfolio across 18 countries. Boels will be implementing Contentstack on the recruitment focused site by the main site later this year.

Based in the Netherlands, Boels employs more than 7200 people throughout 720 branches across Europe.

As part of a thorough review of the market in association with its technology partner Capgemini, Boels reduced a first consideration of 20 CMS options to a short-list of three headless systems. Contentstack was chosen based on its maturity in the headless market, strong industry references, intuitive user interface, and its extensive API library that meant it could integrate easily with applications already in the Boels technology estate.

Contentstack will replace the current CMS due to renewed digital needs and ambitions. Contentstack is part of a composable digital strategy that will deliver consistency and flexibility to customer journeys throughout different channels, based on a streamlined content management process with high-quality, reusable content and a best practice library. 

For Boels, this will reduce cost with fewer updates to the websites and make it easier to change specific components. The headless CMS will also make it easier and quicker to integrate acquisitions as part of the Boels strategy for growth.

 “The rental market is undergoing a rapid evolution and as part of our drive to lead these changes, Boels has made digital a strategic pillar with a dedicated team,” said Bjorn Kreijen, director of digital and ecommerce at Boels. “We have adopted a headless, composable strategy to ensure consistency across our sites, improve efficiency and accelerate growth and aree pleased to partner with Contentstack as our technology provider.”

“Boels is an excellent example of how digital best practice is being applied in B2B markets,” said Ramon Weterings, VP Sales EMEA at Contentstack. “Composable DXP and headless strategies are now seen in manufacturing, capital equipment and logistics just as much as they are in retail and FMCG. This developing B2B market is set to reap huge benefits from offering better digital experiences to customers and other stakeholders.”

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About Contentstack

Contentstack™ – the leading composable digital experience platform (DXP) provider – empowers marketers and developers to deliver digital experiences at the speed of their imagination. Companies such as ASICS, Chase, Express, Holiday Inn, Icelandair, Mattel, McDonald's, Mitsubishi, Riot Games and Shell trust Contentstack to power their most critical content experiences with uncompromising scale and dependability. Famous for its Care without Compromise™, Contentstack has achieved the industry's highest customer satisfaction rating. Contentstack is also a founding member of the MACH Alliance, setting the industry agenda for open and composable technology that is Microservices-based, API-first, Cloud-native SaaS, and Headless. Learn more at

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