This course is a high-level introduction to the Data & Insights platform (Lytics), designed to give you a foundational understanding of how the product works. We'll cover the key concepts and capabilities you'll explore in more depth throughout the certification program.
What You'll Learn
This introductory session provides essential background on customer data platforms and hands-on experience with basic Lytics functionality. You'll understand the strategic importance of data & insights platforms (CDPS) and see real-time profile building in action.
What We'll Cover
We'll start with the fundamentals—introducing what a Data & Insights platform is, the role of the data activation layer, and the critical importance of defining clear use cases before implementation. You'll learn to install the JavaScript tag and watch real-time customer profiles take shape, explore identity resolution basics, and get introduced to data collection methods, schema management, and audience building. We'll also provide your first look at Flows for journey orchestration.
