About Assets

Contentstack Assets provides a centralized, integrated, intelligent, and scalable solution to organize, enrich, and deliver digital assets across all your projects. It serves as an asset repository within Contentstack, giving teams control over how files are stored, categorized, searched, and used in content experiences.

From product images and brand videos to 3D models and marketing documents, Contentstack Assets helps you streamline workflows, maintain consistency, and make assets discoverable and reusable across your organization.

• Spaces and Workspaces

  Spaces are top-level containers where assets are managed independently. Each brand, business unit, or region can have its own space.
  Workspaces are isolated environments inside a space, ideal for campaign-specific collaboration or branch-aligned workflows. They provide controlled editing, access management, and campaign asset governance.

• Centralized Asset Library
  • Upload and store images, documents, videos, 3D models, and more.
  • Organize assets into folders for clarity and easy navigation.
  • Reuse assets across multiple stacks.
• Custom Asset Modeling
  • Define user-defined fields (e.g., product ID, campaign name, photographer) to capture contextual metadata.
  • Create custom asset types that map to MIME types and file extensions (e.g., image/jpeg).
  • Ensure assets are consistently tagged, classified, and discoverable.

Assets includes AI-powered and enterprise-grade capabilities:

• AI-Powered Asset Recommendations: Suggests relevant assets based on entry content, audience, and variant details, reducing manual effort and improving content relevance.
• Visual Markup: Add hotspots and bounding boxes to images for interactive or shoppable experiences. Use AI-powered suggestions to detect and add markups faster. Link markups to external URLs or contextual details.
• Alt Text Suggestion: Automatically generates accessibility-friendly alt text for images, improving inclusivity and SEO.
• Tag Suggestion: Suggests descriptive tags for assets, making them easier to categorize and find.
• Localization: Manage multilingual versions of assets across a space.
• Metadata Management: Uses user-defined fields to structure asset metadata for better classification, filtering, governance, and discovery across large asset libraries.
• Color-Based Filtering: Filter image assets by dominant color with advanced controls such as fuzzy matching and prominence thresholds for precise results.
• Asset Versioning: Create, compare, roll back, and manage historical versions of both binary files and metadata, ensuring full traceability and auditability.
• Role-Based Access Control (RBAC): Manages access through predefined and custom roles, space-level permissions, teams, and associations. Supports enterprise identity workflows with SSO and SCIM for centralized user provisioning and governance.

Contentstack Assets is the foundation for building a structured, intelligent, and future-ready asset strategy inside Contentstack. Whether you manage product catalogs, marketing campaigns, or global brand assets, Contentstack Assets ensures your assets are organized, discoverable, localized, and optimized for delivery across all digital experiences.