6.00 am | Convene Willis Tower | Wellness activity |
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08.00 am | Convene Willis Tower | Breakfast |
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09.00 am | Main Stage | Welcome to ContentCon!Hold on to your seats and get ready to kick off ContentCon in style. Hold on to your seats and get ready to kick off ContentCon in style. | |
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09.05 am | Main Stage | The future of digitalDisrupt or be disrupted. Contentstack's visionary duo Neha Sampat (CEO) and Gurdeep Dhillon (CMO) as kick off ContentCon with a bold look at what's ahead for digital... Disrupt or be disrupted. Contentstack's visionary duo Neha Sampat (CEO) and Gurdeep Dhillon (CMO) as kick off ContentCon with a bold look at what's ahead for digital experiences in 2025 - and 2030. They'll reveal how iconic brands rewrite the rules to dominate their markets and unveil Contentstack's vision for marketing in the AI era, where hyper-personalized experiences adapt in real-time. | |
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09.25 am | Main Stage | Reimagine possible with Contentstack EDGESee how Contentstack EDGE allows you to reimagine the possibilities of digital experience by seamlessly integrating intelligent content management with real-time fir... See how Contentstack EDGE allows you to reimagine the possibilities of digital experience by seamlessly integrating intelligent content management with real-time first-party data activation. Experience how brands can deliver hyper-personalized, adaptive experiences that evolve with every customer interaction while staying authentically on-brand. Witness the future of digital experiences where content adapts, data informs, and every touchpoint matters—closing the loop between rich customer insights and actionable content delivery that truly sets great experiences apart from merely good ones. | Conor Egan VP Product Conor Egan manages Contentstack’s industry-leading product and engineering teams. He has 15+ years of experience building products that have earned multiple software patents, won industry awards, and led digital transformation at the world’s largest brands. Conor and his team are devoted to improving the user experience by creating best-in-class products that bring technical and non-technical users together to create digital transformations. |
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10.05 am | Main Stage | Scaling the imagination with AIOur guest keynote speaker uncovers the possibilities of creativity, collaboration and storytelling in the AI era. Discover the future of human potential fueled by em... Our guest keynote speaker uncovers the possibilities of creativity, collaboration and storytelling in the AI era. Discover the future of human potential fueled by emerging technologies. | Taryn Southern Award-winning Storyteller Taryn Southern is an award-winning storyteller, speaker, and creative technologist with over two decades of experience in digital storytelling and brand strategy. A pioneer in AI, she created the world’s first AI pop album in 2017, cloned herself in 2020, and directed a Tribeca Film Festival documentary on brain-computer interfaces. Taryn has also led marketing and communications at a top neurotechnology company, driving two successful funding rounds totaling over $230M. |
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10.35 am | Convene Willis Tower | Coffee break and meet & greet with keynote speaker |
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11.00 am | Main Stage | Transforming digital experiences into real-life fan moments (US Olympic & Paralympic Committee)Discover how the United States Olympic & Paralympic Committee transforms digital engagement into meaningful in-person connections, using innovative content strat... Discover how the United States Olympic & Paralympic Committee transforms digital engagement into meaningful in-person connections, using innovative content strategies to create seamless experiences that bring fans closer to athletes both online and in physical spaces during the world's world's largest multi-sport events. | Julia Connly Manager, Digital Products, United States Olympic & Paralympic Committee Julia Connly is an optimistic and focused product leader with a passion for sport. As the Manager of Digital Products & Platforms at the U.S. Olympic & Paralympic Committee, she led the launch of TeamUSA.com and 32 other websites for 17M annual users. With a knack for UX, Engineering, and Product, she turns big ideas into bold digital fan experiences. |
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11.20 am | Main Stage | How content & data power the future of brand trust (Live media interview)How do you balance medical credibility with emotional connection in an increasingly skeptical digital marketplace? Learn from PetMeds, a Contentstack EDGE customer, ... How do you balance medical credibility with emotional connection in an increasingly skeptical digital marketplace? Learn from PetMeds, a Contentstack EDGE customer, how they're leveraging their digital advantage and the power of content + data to become a trusted advisor in this live on-stage media interview. | Umesh Sripad Chief Digital and Technology Officer, PetMeds Umesh Sripad joined PetMeds as Chief Digital and Technology Officer in 2024, bringing over two decades of experience in driving digital innovation, business transformation, and technology leadership. Renowned for his ability to align cutting-edge digital strategies with business objectives, Umesh has consistently delivered transformative growth and enhanced customer experiences across diverse industries, including retail, media, and e-commerce. Kerry Flynn Media Reporter, Axios Kerry Flynn is a media reporter for Axios based in New York. She runs Axios Media Trends Executive, a new membership product, with Sara Fischer and covers the industry at large. She previously worked at CNN. |
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11.40 am | Main Stage | Reimagining connected customer experiences with VerizonLearn how Verizon Business Group redefined its digital content strategy in record time, migrating from a legacy system to a modern, composable architecture with Cont... Learn how Verizon Business Group redefined its digital content strategy in record time, migrating from a legacy system to a modern, composable architecture with Contentstack. This talk dives into how they architected their migration, reduced publishing time from hours to minutes, and empowered editors to move faster than ever before. But this isn’t just about speed—Verizon is also laying the groundwork for the future with a digital experience engine built for what’s next. Whether you're planning a migration, managing a large-scale content ecosystem, or exploring AI and personalization, this session will deliver a blueprint for scalable transformation. | Stephen Thomas DevOps Coach, Verizon Stephen is an experienced manager and software engineer who ran a successful startup for 10+ years and has led new product development, business analytics, customer support and operations teams. Kara Brasfield Associate Director, DevOps, Verizon Kara Brasfield is an accomplished digital operations leader with extensive experience in enterprise-scale development and content systems. As Associate Director of Development Operations at Verizon Business, she specializes in integrating complex platforms and streamlining digital workflows to enhance performance and scalability. |
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12.00 pm | Main Stage | Is personalization for everyone? Breaking down barriers to personalization at scaleThere's so much more to successful personalization than "just" having the right technology in place, and many brands hit a wall as soon as they attempt to scale personalization initiatives. Join our platinum sponsors in this buzzword-free debate: Is personalization really necessary and achievable for every brand, and if so, what's stopping us all from getting there (and what can we do about it)? Panelists: Dave Strawinski, Vice President, Digital - Xcentium Dave Stawinski has been in the digital business for almost 30 years and worked with some of the world's biggest brands: Disney, Coca-Cola, General Motors, Honda, Budweiser, Sony, Microsoft, the Library of Congress, The Grammy Awards, Nike, The American Heart Association and many others. Dave has extensive experience in all facets of digital as a sales leader, project manager, content strategist and UX specialist. His ideas have won awards, and his management skill builds great client relationships. Dave's experience leading both creative and technical teams allows him to span multiple disciplines, while maintaining a strategic focus–connecting the dots between business needs and solutions. Jayme Reynolds, Director of AI and Commerce Partnerships - Grid Dynamics Currently the Director of AI and Commerce Partnerships at Grid Dynamics, Jayme previously focused on IT project management and omnichannel strategy as a BA and Product Owner. He has experience in store operations, ERP, e-commerce, order management, fulfillment allocation, replenishment, inventory strategy, and vendor selection. He has substantial experience leading various industry initiatives with cross-functional teams to enhance customer experience, inventory management processes, delivery and returns, and predictive and generative AI. His career started as an area manager leading the northeast division of a small box specialty retailer, driving exponential growth. Jayme is currently focused on helping enterprises transition from monolith to MACH-composability.
Read more | Preseetha Pettigrew VP Global Partnerships Preseetha Pettigrew is VP Global Partnerships at Contentstack, with two decades of partnership and consulting experience. She leads the global partner team to develop and deliver strategic programs to accelerate mutual business growth. |
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12.30 pm | Convene Willis Tower, Chicago | Lunch & Wellness experience: Zen Zone |
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01.45 pm | Dev & Business Tracks | |
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Developer Labs: Powering adaptive experiencesLocation: The HubIn this hands-on workshop, developers will learn how to leverage Contentstack EDGE to build rich, adaptive digital experiences powered by data-infor... Location: The Hub In this hands-on workshop, developers will learn how to leverage Contentstack EDGE to build rich, adaptive digital experiences powered by data-informed personalized content. Participants will: - Explore the core concepts of data-informed personalization and understand how this drives powerful digital experiences
- Work through a real-world use case and participate in collaborative brainstorming sessions to design solutions for these use cases
- Learn how to create rich digital experience the Contentstack Way
- Dive deep into implementation details, data architecture, and composable design principles and best practices
This workshop is perfect for developers and technical folks looking to understand how Contentstack EDGE combines AI, data, and content to create personalized digital experiences that adapt to user needs in real-time. Lo Etheridge Senior Technical Product Marketing Manager Lo is a developer relations and product marketing professional with a demonstrated history of providing excellent technical education, product adoption & onboarding, community management, cross-functional leadership, and communications support in the higher education, non-profit, private, and public sectors. They are skilled in CMS technology and community-led growth with a passion for organizational behavior and philosophy. Nick Nguyen Lead Solutions Architect Nick Nguyen is a Lead Solutions Architect at Contentstack, where he blends a background in software engineering with over six years of experience crafting innovative headless CMS solutions for brands across a wide range of industries. Known for bridging the gap between technical strategy and real-world execution, he helps teams unlock the full potential of digital content. Outside the tech world, you’ll likely find him playing beach volleyball, hiking scenic trails, or immersed in a good video game. Fun fact he has a German shepherd and a golden retriever in a wheelchair. | |
Making change happen: Change management masterclassLocation: The Forum NorthMaster the art of change with Mark Hentschel and Mindy Montgomery, who’ve walked both sides of the fence—Mark as Contentstack's Technical Ac... Location: The Forum North Master the art of change with Mark Hentschel and Mindy Montgomery, who’ve walked both sides of the fence—Mark as Contentstack's Technical Account Management leader and former customer at Bose Corp., and Mindy as a change management leader at Contentstack and former Associate Director of Product Management for Consumer Platforms at ASICS Digital. In this interactive workshop, they’ll share best-practice tactics for pushing change through stubborn organizations, turning skeptics into champions, and making tech transformations stick. Mark Hentschel Senior Manager, TSO (TAM) Mark's digital career began over 20 years ago, marked by his strong passion for harnessing technology to elevate customer experiences. Mark brings a wealth of expertise and a visionary perspective to the journey many take to achieve successful digital transformations. Mindy Montgomery Director, Change Management Mindy Montgomery is the Director, Change Management at Contentstack and former Associate Director of Product Management for Consumer Platforms at ASICS Digital. With a career spanning healthcare data democratization, IoT, transit digitization, and global e-commerce, Mindy specializes in leading organizations through digital transformation. At ASICS, she championed composable technology to empower business users and accelerate global content delivery. Mindy is passionate about building diverse teams, creating connected customer experiences, and driving meaningful change through technology. | |
The fine print: compliance & customer dataLocation: The Forum SouthJoin our Director of Information Security and Global Head of Data Products for a no-nonsense discussion on keeping your customer data both u... Location: The Forum South Join our Director of Information Security and Global Head of Data Products for a no-nonsense discussion on keeping your customer data both useful and compliant. In this practical workshop on managing customer data, we'll cover the regulatory requirements that matter most to global businesses, share straightforward approaches to data protection, and show you how to balance personalization with privacy. Bring your real-world challenges for an insightful and useful session. Matt Black Director of Information Security Mark leads Contentstack's Information Security team with a practical approach honed from years in highly regulated industries. He bridges the gap between customer needs and engineering solutions, developing pragmatic security programs that solve real business problems while navigating complex compliance landscapes. James McDermott Global Head of Data Products James McDermott is the Global Head of Data Products at Contentstack and co-founder of Lytics, with over 15 years of experience as a technology executive and entrepreneur. With a unique background spanning law, business development, and customer data platforms, James built Lytics from the ground up to help marketers unify and activate their customer data. His expertise in enterprise software, startups, and regulated industries now drives Contentstack's vision for integrated content and data solutions. | |
| Lo Etheridge Senior Technical Product Marketing Manager Lo is a developer relations and product marketing professional with a demonstrated history of providing excellent technical education, product adoption & onboarding, community management, cross-functional leadership, and communications support in the higher education, non-profit, private, and public sectors. They are skilled in CMS technology and community-led growth with a passion for organizational behavior and philosophy. Nick Nguyen Lead Solutions Architect Nick Nguyen is a Lead Solutions Architect at Contentstack, where he blends a background in software engineering with over six years of experience crafting innovative headless CMS solutions for brands across a wide range of industries. Known for bridging the gap between technical strategy and real-world execution, he helps teams unlock the full potential of digital content. Outside the tech world, you’ll likely find him playing beach volleyball, hiking scenic trails, or immersed in a good video game. Fun fact he has a German shepherd and a golden retriever in a wheelchair. | |
Mark Hentschel Senior Manager, TSO (TAM) Mark's digital career began over 20 years ago, marked by his strong passion for harnessing technology to elevate customer experiences. Mark brings a wealth of expertise and a visionary perspective to the journey many take to achieve successful digital transformations. Mindy Montgomery Director, Change Management Mindy Montgomery is the Director, Change Management at Contentstack and former Associate Director of Product Management for Consumer Platforms at ASICS Digital. With a career spanning healthcare data democratization, IoT, transit digitization, and global e-commerce, Mindy specializes in leading organizations through digital transformation. At ASICS, she championed composable technology to empower business users and accelerate global content delivery. Mindy is passionate about building diverse teams, creating connected customer experiences, and driving meaningful change through technology. | |
Matt Black Director of Information Security Mark leads Contentstack's Information Security team with a practical approach honed from years in highly regulated industries. He bridges the gap between customer needs and engineering solutions, developing pragmatic security programs that solve real business problems while navigating complex compliance landscapes. James McDermott Global Head of Data Products James McDermott is the Global Head of Data Products at Contentstack and co-founder of Lytics, with over 15 years of experience as a technology executive and entrepreneur. With a unique background spanning law, business development, and customer data platforms, James built Lytics from the ground up to help marketers unify and activate their customer data. His expertise in enterprise software, startups, and regulated industries now drives Contentstack's vision for integrated content and data solutions. | |
02.45 pm | Dev & Business Tracks | |
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Developer Labs: Powering adaptive experiences (Cont'd)Location: The HubPart 2 of Contentstack Developer Lab day 1 workshops to learn the art of building adaptive, personalized digital experiences in Contentstack EDGE. I... Location: The Hub Part 2 of Contentstack Developer Lab day 1 workshops to learn the art of building adaptive, personalized digital experiences in Contentstack EDGE. In this hands-on workshop, you'll explore data-driven personalization, tackle real-world challenges through collaborative problem-solving, and learn implementation best practices using the Contentstack Way. Dive deep into data architecture and composable content design principles while creating experiences that respond to user needs in real-time. Perfect for developers and technical professionals looking to harness the combined power of AI, data, and content to create digital experiences that truly connect with users. Lo Etheridge Senior Technical Product Marketing Manager Lo is a developer relations and product marketing professional with a demonstrated history of providing excellent technical education, product adoption & onboarding, community management, cross-functional leadership, and communications support in the higher education, non-profit, private, and public sectors. They are skilled in CMS technology and community-led growth with a passion for organizational behavior and philosophy. Nick Nguyen Lead Solutions Architect Nick Nguyen is a Lead Solutions Architect at Contentstack, where he blends a background in software engineering with over six years of experience crafting innovative headless CMS solutions for brands across a wide range of industries. Known for bridging the gap between technical strategy and real-world execution, he helps teams unlock the full potential of digital content. Outside the tech world, you’ll likely find him playing beach volleyball, hiking scenic trails, or immersed in a good video game. Fun fact he has a German shepherd and a golden retriever in a wheelchair. | |
Let's identify your next AI & automation use case (with MongoDB)Location: The Forum NorthDiscover how MongoDB leveraged Contentstack's AI and Automate to eliminate obstacles and speed up their CMS migration, content publishing an... Location: The Forum North Discover how MongoDB leveraged Contentstack's AI and Automate to eliminate obstacles and speed up their CMS migration, content publishing and SEO optimization. Plus, hear from our Contentstack AI expert Christine Masters and gain insights into how AI and Automate can significantly accelerate your content operations. Having helped many global brands implement impactful AI approaches over the past 2 years, Christine offers practical strategies for enterprise AI adoption that actually work. Drawing from real-world successes and challenges, she will equip leaders with the frameworks they need to make smart AI decisions that deliver measurable results. Subi Babu Software Development Lead, MongoDB Subi Babu leads software development for MongoDB's web team. With 15+ years of experience, including 8+ years at CNN.com, she's currently spearheading a massive CMS migration and digital transformatio. A champion for diversity in tech and Gen-AI innovation, Subi is an expert in scaling teams and processes while establishing engineering best practices and fostering cross-functional collaboration. Christine Masters Senior Product Manager Christine Masters, the Senior Product Manager for Emerging Products at Contentstack, has more than 14+ years of experience in web content management and product development. A Certified Scrum Product Owner, Christine utilizes design thinking, automation techniques, and Artificial Intelligence (AI) to solve real-world problems for customers. Christine's key products include Automate, AI Assistant, and Brand Kit. | |
Real-time data activation best-practices with GlassdoorLocation: The Forum SouthLearn how companies are actually capturing, analyzing, and acting on data as it flows in for digital experiences that drive results. Vicki L... Location: The Forum South Learn how companies are actually capturing, analyzing, and acting on data as it flows in for digital experiences that drive results. Vicki Law (Director, Marketing Channels, Operations, and Analytics, Glassdoor) joins JR Leighty (Senior Enterprise Account Executive, Data Products) for an honest conversation about the best-practices, watchouts, and tactical steps all enterprises can use to make first-party data more effective for customer-first digital experiences. Vicki Law Director, Marketing Channels, Operations, and Analytics, Glassdoor With over 15 years of experience in digital marketing and analytics, Vicki Law is a data-driven, solutions-oriented leader in the tech and e-commerce industries. Currently at Glassdoor, she leads marketing channel strategy, operations, and analytics—driving performance and cross-functional impact. JR Leighty Senior Enterprise Account Executive JR Leighty specializes in driving strategic growth for leading global brands. Prior to joining Contentstack through the acquisition of Lytics, he served in multiple leadership roles focused on new business acquisition and global expansion across the Americas, APAC, and MENA regions. | |
| Lo Etheridge Senior Technical Product Marketing Manager Lo is a developer relations and product marketing professional with a demonstrated history of providing excellent technical education, product adoption & onboarding, community management, cross-functional leadership, and communications support in the higher education, non-profit, private, and public sectors. They are skilled in CMS technology and community-led growth with a passion for organizational behavior and philosophy. Nick Nguyen Lead Solutions Architect Nick Nguyen is a Lead Solutions Architect at Contentstack, where he blends a background in software engineering with over six years of experience crafting innovative headless CMS solutions for brands across a wide range of industries. Known for bridging the gap between technical strategy and real-world execution, he helps teams unlock the full potential of digital content. Outside the tech world, you’ll likely find him playing beach volleyball, hiking scenic trails, or immersed in a good video game. Fun fact he has a German shepherd and a golden retriever in a wheelchair. | |
Subi Babu Software Development Lead, MongoDB Subi Babu leads software development for MongoDB's web team. With 15+ years of experience, including 8+ years at CNN.com, she's currently spearheading a massive CMS migration and digital transformatio. A champion for diversity in tech and Gen-AI innovation, Subi is an expert in scaling teams and processes while establishing engineering best practices and fostering cross-functional collaboration. Christine Masters Senior Product Manager Christine Masters, the Senior Product Manager for Emerging Products at Contentstack, has more than 14+ years of experience in web content management and product development. A Certified Scrum Product Owner, Christine utilizes design thinking, automation techniques, and Artificial Intelligence (AI) to solve real-world problems for customers. Christine's key products include Automate, AI Assistant, and Brand Kit. | |
Vicki Law Director, Marketing Channels, Operations, and Analytics, Glassdoor With over 15 years of experience in digital marketing and analytics, Vicki Law is a data-driven, solutions-oriented leader in the tech and e-commerce industries. Currently at Glassdoor, she leads marketing channel strategy, operations, and analytics—driving performance and cross-functional impact. JR Leighty Senior Enterprise Account Executive JR Leighty specializes in driving strategic growth for leading global brands. Prior to joining Contentstack through the acquisition of Lytics, he served in multiple leadership roles focused on new business acquisition and global expansion across the Americas, APAC, and MENA regions. | |
03.45 pm | Convene Willis Tower | Break & Wellness experience: Zen Zone |
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04.15 pm | Convene Willis Tower | Roundtables: Pick your topic- Brand relevancy with Nick Borth, Chief of Staff
- Measuring B2B content performance: Data integration and attribution models with Kylie Alexander, Senior Director of Digital Operations
- What's next for retail digital experiences? with Nicole Quick, Director of Product, Technical Marketing & Analyst Relations
- Customer experience innovation in financial services with Mark de Bruijn, Senior Director of Global Growth Marketing
- Content marketing excellence with Ben Goldstein, Director of Content
- DXP at Scale: Process and operational strategy for high-scale deployments with Dean Haddock, Senior Product Manager, Platform, Data & Hosting
- From allyship to action - strategies for supporting women in tech with Preseetha Pettigrew, VP Partnerships
- The ROI of digital experiences with Rukshana Karunaratne, VP Customer Success
- Data-rich, experience-poor? Let’s fix that. with Ashish Joy, Senior Product Marketing Manager (CDP)
- Useful AI use-cases with Nick Nguyen, Lead Solutions Architect
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06.30 - 10.00 pm | AceBounce | ContentCon celebration at AceBounceJoin us for an unforgettable night at AceBounce! Enjoy dinner, drinks, ping pong, interactive activations and live music — all in one high-energy space. It’s the perfect way to celebrate, connect and unwind. You won’t want to miss it! Read more | |
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