This report details why a modern Digital Experience Platform (DXP) offers more than just applications; it offers a cohesive architectural vision that connects core apps and 3rd-party integrations to powerful, low-code tools. Importantly, the report also notes that due to the rise of agent-to-agent frameworks, enterprises should select a DXP with a built-in agentic framework to maximize the tech stack and accelerate content creation.
Potential benefits of an Agent-enabled DXP
- Better engage prospects: An agent-powered DXP creates a virtuous cycle by analyzing user interactions with content to continuously deliver more personalized and effective messages to the right audiences throughout their entire journey.
- More complex offerings: An agentic concierge, built upon a DXP foundation, enables modern customers to confidently complete complex, high-value purchases like mortgages or industrial equipment through guided, self-service digital tools.
- Can support multiple self-serve experiences: DXPs serve as a comprehensive development platform, offering tools like decisioning engines and low-code environments to build applications that are contextually aware of the customer's entire journey, from initial transaction to post-purchase monitoring.
— The Digital Experience Platforms Landscape, Q3 2025, July 2, 2025A DXP delivers content and interactions across preferred customer channels for marketing, sales, and self-service. What sets today’s DXPs apart is their ability to deliver business value through agentic control of the integrated platform — offering enterprises a compelling alternative to the complexities of building bespoke solutions from cloud-native parts (see Figure 1).