A/B testing

A/B testing is a digital marketing optimization method that compares two versions of a webpage, email, or other marketing assets to determine which performs better. This process involves showing the two variants (A and B) to different segments of users and analyzing the results to see which version achieves higher engagement, conversions, or other desired outcomes.

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A/B testing Contentstack websites with Google optimize

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Technology & solutions

Technology and solutions related to

A/B testing

Wikipedia

Discover the power of A/B testing, a user experience research methodology. By comparing variable variants, you can effectively enhance site engagement, improve user experience, and drive conversions. Master this confident, authoritative approach to optimize your digital platform.

VWO

A/B testing (also called split testing) is comparing two versions of a web page to figure out the better performing variation. Learn more with examples.

Harvard Business Review

A/B testing is a way to compare two versions of something to figure out which performs better. While it’s most often associated with websites and apps, the method is almost 100 years old and it’s one of the simplest forms of a randomized controlled experiment.

Marketplace

Marketplace apps and integrations related to A/B testing

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