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A/B testing
A/B testing is a digital marketing optimization method that compares two versions of a webpage, email, or other marketing assets to determine which performs better. This process involves showing the two variants (A and B) to different segments of users and analyzing the results to see which version achieves higher engagement, conversions, or other desired outcomes.
Resources
Resources related to a/b testing.
7 Strategies for Increasing Game App Revenue, Engagement, and More
Ritchie Bros. enables marketers and frees up developers with API-first CMS
Headless e-commerce
A/B testing Contentstack websites with Google optimize
Products
Contentstack products, platforms, and solutions related to a/b testing.
Contentstack Launch
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Contentstack Automate
Simplify the complex and automate the routine in your stack with clicks not code
Contentstack Marketplace
1-click integrations, recipes, App SDK, and more to build faster than ever
Contentstack Headless CMS
The industry-best headless CMS hands down
Technology & solutions
Technology and solutions related to a/b testing.
Wikipedia
Discover the power of A/B testing, a user experience research methodology. By comparing variable variants, you can effectively enhance site engagement, improve user experience, and drive conversions. Master this confident, authoritative approach to optimize your digital platform.
VWO
A/B testing (also called split testing) is comparing two versions of a web page to figure out the better performing variation. Learn more with examples.
Harvard Business Review
A/B testing is a way to compare two versions of something to figure out which performs better. While it’s most often associated with websites and apps, the method is almost 100 years old and it’s one of the simplest forms of a randomized controlled experiment.
Marketplace
Marketplace apps and integrations related to a/b testing.
Uniform
Ninetailed
Conscia.ai