Workshop | How to Use Behavior Tracking to Personalize Content
Register Now

Google AMP or Google Accelerated Mobile Pages is Google's back-end, open source HTML framework. It is specifically designed to help mobile-optimized content load instantly on all devices. It aims at enhancing the mobile user experience by delivering content blazingly fast across multiple platforms. AMP-HTML is nothing but HTML5 with a certain set of specifications with optimization banked by JavaScript. AMP is capable of giving a big boost to business marketing strategies by enabling them to share content with a larger audience in quick time.

Google AMP Integration Overview

The flexible and robust architecture of Contentstack allows you to integrate with any third-party application. And with Google AMP, Contentstack integrates seamlessly. The combined abilities of Contentstack and Google AMP can allow you to create stunning mobile pages. You can use AMP specifications in your HTML code and manage your site's content through Contentstack. You can also boost your site's performance, especially if you are an e-commerce business.

Contentstack and Google AMP Integration Benefits

Contentstack’s integration with Google AMP opens up many possibilities. Here are some benefits of using Google AMP with Contentstack:

Deliver Content With Speed

By integrating Contentstack with Google AMP, you can create and deliver content at lightning speed. Your mobile users don't have to wait for the pages to load, even for a second. Contentstack with Google AMP can help you deliver content in milliseconds.

Improve Return on Investment

According to Amazon data, an increase of one-tenth of a second in page load time implies about a $1.3 billion drop in sales for them. This is one glaring example of how page load time can affect revenue. Combining Contentstack with Google AMP can prevent page load time issues, having a direct impact on your revenue.

Lower Your Page Bounce Rate

According to Google, 53% of website visitors bounce from a page if the page load time is more than 3 seconds and about 80% of them will abandon the website with poor performance. Contentstack's integration with Google AMP can help you load pages faster, which improves overall usability and user engagement. This keeps your visitors on your site longer.

Contentstack and Google AMP Integration Setup

To integrate Google AMP with Contentstack, perform the following steps.

  1. Download our sample code

    To help you get up and running, you can use the sample code that we have provided on our GitHub page. Then import the content types, add entries in it, and publish the content on your environment.

  2. Make configuration changes

    Make changes in the configuration file provided with the sample code. Add your stack details as mentioned in the detailed guide and save your changes.

  3. Start the application

    The next step is to start the application by installing the npm modules and then running the app on the localhost at the port you defined in the configuration file.

  4. Validate and test your site's performance

    You can validate whether your site is powered by AMP either by using the Chrome DevTool or by using the AMP Validator Chrome Extension. Then, through PageSpeed Insights or Google's Test My Site, you can verify if your AMP-powered website shows performance improvements.

    To learn more about how to set up the Google AMP integration, refer to our in-depth guide or contact our support team at support@contentstack.com to review the sample code.

Questions? Ideas?

If you have any questions about the way the Google AMP integration works or have ideas about other third-party app integrations, send us an email at catalysts@contentstack.com.