Oracle Eloqua is one of the most powerful marketing automation solutions on the market. Designed specifically for B2B marketers, it simplifies the process of tracking customers through all phases of the buying cycle. With its intuitive UI, it allows marketers to create dynamic journeys of the buying cycle using its drag-and-drop interface. They can also create targeted campaigns through emails, social media, web, mobile, and search. Eloqua also provides visually appealing dashboards so teams can track and analyze the results of their campaigns.
Eloqua Integration Overview
Contentstack’s Experience Extensions offer a variety of ways to integrate third-party applications, such as MonkeyLearn, directly into your headless CMS. With the Eloqua Experience Extension, you can select different types of marketing forms as a custom field in an entry, without the inconvenience of leaving your CMS.
Using a Contentstack Custom Field, you can embed and display Eloqua forms directly into the CMS environment. This field displays marketing forms such as basic, minimal, and detailed in a custom field from which users can select. Based on the selection, the form will be rendered on the presentation layer using the form details from the entry.
Eloqua Experience Extension Setup
To use Custom Fields with Eloqua, perform the following steps:
Create an Eloqua Custom FieldCreate and configure an Eloqua Custom Field. You can define exactly how the integration works, what Eloqua account it should integrate with, and what information you want to link to Contentstack. Typically, we recommend that a developer helps perform this step. See the documentation for step-by-step instructions.
Add the Eloqua Custom FieldAdd a Custom Field to your content type and select Eloqua as the Extension.
Use Eloqua Custom Field in Your Entries
You should be able to see the Eloqua Custom Field on a content entry page. Try it by selecting any marketing form and publishing it to ensure the setup works correctly.