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cms-logoContentstack Headless CMS

Your engine for creating experiences everywhere

Our pioneering headless CMS empowers creative professionals and modern developers to deliver composable digital experiences at uncompromising scale and dependability.


Why global brands trust the #1 headless CMS


Built for the enterprise at any scale

Our platform is rock solid and secure. Multi-cloud capable with up to 99.99% availability, SOC-2 Type 2 & ISO 27001 certified, we are architected for the most demanding customer conditions.


Flexibility & agility like never before

Unlock the true potential of your content. Create digital experiences 2-10x faster and manage content more easily with highly-structured modular content designed to maximize content reuse across your composable stack.


Completely customizable, totally simple

Make it unique to your business needs. From simple add-on capabilities like DAM functionality to more robust solutions for personalization or commerce, we've got you covered.


Truly composable & fully extensible

Maximize technology choice and control right at your fingertips. Tap into our best-in-class vendor ecosystem and compose the tech stack of your dreams to drive your business forward.

Move at the speed of your imagination


Modular Blocks

Dynamically create and modify components on a page or app instantly with drag-and-drop ease, eliminating developer dependencies and long wait times to create rich pages.

Live Preview

Easily preview content changes across multiple channels before saving or publishing to a live website. Edit an entry and instantly preview the changes side-by-side in real time.


Streamline the flow of content from one stage to the next, accelerating the pace of content creation, review cycles, approvals and publication.


Enhance content organization and enable users to handle vast and complex data structures with control and ease, tailored to your specific needs.


Easily create and publish entries in over 200 languages. With Contentstack, you can seamlessly meet the content needs of your global audience.

Contentstack AI Assistant

Instantly transform and augment your content creation experience with our new ChatGPT integration.


Publish more content in half the time with our flexible batch release process.

Comments & Discussions

Improve collaboration across your team, whether they are together in the same room or spread across the globe, with in-line commenting, annotations and discussions.


Create independent workspaces of your content repository and allow team members to work on different content models simultaneously, without disrupting existing content efforts in production.


Streamline team management and simplify content ownership at scale. Tackling large-scale content projects becomes a breeze, allowing multiple teams to work concurrently on the same content model while maintaining content separation and security.

In-platform Help Center

Harness the power of our extensive documentation, comprehensive learning courses, and contextually relevant recommendations to create an educational hub directly within the platform.

CLI Tooling

Contentstack command-line interface (CLI) is a simple, seamless way to interact with Contentstack using the command line. With this release, you can now perform common tasks and bulk actions without having to code.

For the creative professional

A composable digital experience that empowers business teams to easily create and manage content

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Onboarding velocity

Less than 30 minutes to onboard even the most casual users.


Omnichannel rich text editor

The best rich text editor in the industry empowers business teams to create rich text content for any channel, while developers work with format-neutral JSON.


Dynamic content

Dynamic Content allows business users to inject logic into rich text content for real-time adaptive content experiences.


Real-time content preview

Live Preview lets you see what your changes will look like side-by-side with your content across channels.

For the modern developer

A fully composable platform that gives you the freedom to easily build amazing digital experiences at scale

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Cloud-native CMS for best possible scaling, stability, availability and performance with global CDN coverage and dedicated regional data centers.


Developer Hub

A centralized place to build and manage custom apps for your business or the Contentstack community.


Open SaaS extensibility

Extend every aspect of the Contentstack user experience to customize to your business needs and integrate with other technologies


Enterprise security

SOC 2 Type II and ISO 27001 compliant, with the highest security measures across every aspect of our platform, Contentstack keeps your intellectual property safe.

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Jun 12, 2024

Live Preview paves the way for the future of headless CMS

A recent wave of innovation has emerged in headless content management and digital experience creation, reshaping how content editors and developers collaborate. The rise of real-time content editing has become a prevailing trend, empowering content creators and optimizing workflows. While others are now following suit, it's crucial to acknowledge the pioneering efforts of Contentstack and our platform that first introduced real-time content editing and previewing capabilities in a headless environment. Today, we'll delve into the significance of Live Preview and its role in resetting the stage for the future of headless content management systems (CMS). A trailblazer in headless CMS Contentstack, as a trailblazer in headless content management, was the first to recognize this need for seamless collaboration between content editors and developers. With the introduction of Live Preview, Contentstack empowered content editors to create autonomously without burdening their developer counterparts. Live Preview allows content editors to visualize their edits or changes in real-time within the context of the website or application, eliminating the need for constant toggling between editing and preview modes. This means that as content editors make modifications, they can immediately see how those changes will appear to end-users. This breakthrough feature has not only streamlined the content creation process but also fostered a more efficient and collaborative workflow. Key benefits for content editors While the headless CMS landscape is continuously evolving, the real-time, in-context editing capabilities offered by our Live Preview remain central to this growing trend. This ability to seamlessly edit and modify content aligns perfectly with the core principles of visual editing experiences, which are gaining significant traction within the industry. Real-time visualization: Content editors can see their changes reflected instantly within the website or application, allowing them to iterate and refine content without publishing or relying on developers. Enhanced collaboration: Live Preview fosters a more efficient workflow by eliminating the need for back-and-forth communication between content creators and developers. Contextual editing: Content edits are displayed in the actual context of the application, providing a clear understanding of how changes will impact the final user experience. Comments & Discussions: With in-line commenting within the entry editor, drive discussions with your team throughout the content creation and review process, whether together in the same room or spread across the globe. Easier implementation for developers In our previous blog, we announced the expansion of our REST support for Live Preview service with Preview Tokens, complementing well with our existing GraphQL support. This enhancement ensures a more streamlined and intuitive preview experience, providing comprehensive and versatile support for development needs and preferences. The APIs for this enriched service mirror the familiar structure of our Delivery API, maintaining consistent API contracts. We also introduced Preview Tokens, a new way to provide improved security and control for our Live Preview Service within Contentstack. Upgrade from read-only management tokens to Preview Tokens for enhanced security measures and to prevent unauthorized data access. A Preview Token can be created for the same scope while creating a Delivery Token. The future of visual editing with headless CMS As the market leans towards visual editing, the need for autonomous, real-time, in-context content editing is more critical than ever. Content editors demand the ability to iterate and experiment with their content within the parameters and guidelines set by design and engineering teams. Live Preview is not just a feature; it's a testament to our platform's commitment to anticipating the needs of our users and staying ahead of the curve. With Contentstack, there’s no disjointed experience navigating between interfaces – you’re building, managing, editing, and previewing your content all in one place. Our foresight has positioned us as a leader in providing a seamless, immersive, collaborative content creation experience for you, and will continue to guide us moving forward. Conclusion Live Preview is a visionary move that aligns with the future of headless CMS. By offering a user-friendly visual editing experience, Contentstack has paved the way for other vendors to recognize the importance of visual editing experiences. As the market continues to evolve, Contentstack remains at the forefront, providing content editors with the tools they need to excel in a fast-paced digital landscape. Stay tuned for more exciting developments coming this year as this journey from pioneer to trendsetter showcases our commitment to innovation and unwavering dedication to empowering users in the ever-evolving world of digital experience creation. In the meantime, dive into our Live Preview documentation and explore where creativity and functionality intertwine to deliver remarkable user experiences.

Jun 12, 2024

Enhancing digital experiences with the power of personalization

Personalization in digital experiences is no longer a nice-to-have; it’s a must-have. Customers today expect highly personalized experiences from the brands they interact with. By tailoring content and interactions to individual preferences, brands can deepen customer engagement, drive conversions, and foster brand loyalty. This tailored approach cultivates a sense of connection, creating an ongoing dialogue that feels more intuitive, engaging, and authentic – much like having an effortless conversation with someone you know and trust. With our robust personalization capabilities and rich ecosystem of personalization partners, we empower brands to leverage the power of personalization and deliver highly tailored digital experiences. In this blog, we will explore the benefits of personalization in modern digital experiences, along with relevant use cases supported by the Contentstack Composable DXP. What is personalization? Personalization is tailoring digital experiences and content to individual preferences and needs. It involves analyzing user behavior, preferences, and interests and using that information to provide customized content and interactions. Personalization can take many forms, from personalized product recommendations and emails to bespoke website experiences. Possibilities of personalization Increased customer engagement Personalization allows brands to connect with customers more deeply by understanding their unique preferences, behaviors, and needs. By providing personalized experiences, brands can capture the attention of their customers and keep them coming back for more. Improved conversion rates Personalization can also drive conversions by providing tailored recommendations and offers that are more likely to resonate with customers. Contentstack's Audience and Variables plugins enable brands to customize content for different target audiences and dynamically insert varying values from referred content types. This level of personalization ensures that customers receive relevant and compelling content, increasing the likelihood of conversion and driving revenue growth. Foster brand loyalty Additionally, personalization can foster brand loyalty by creating a more emotional connection between the customer and the brand. Personalization in practice So how can Contentstack help brands achieve these benefits? We offer a range of out-of-the-box personalization capabilities and integrations with partners that users can easily weave into any digital experience. Personalized content Contentstack allows content editors to create personalized content for different customer segments of their audience. By leveraging data stored in a customer data platform (CDP) and our extensible JSON RTE paired with the Variables plugin, content editors can create content tailored to specific user groups based on their interests, browsing behavior, or demographic information. Seamless omnichannel experiences Contentstack empowers brands to create and deliver personalized content seamlessly across multiple channels. Whether it's a website, mobile app, social media platform, or in-store kiosk, Contentstack enables brands to provide consistent and tailored experiences to customers at every touchpoint. This omnichannel approach ensures customers receive a cohesive and bespoke experience, regardless of the channel, device, or platform. AI Assistant custom actions In our AI Assistant’s configuration, custom actions allow users to create unique prompts that align with their brand's voice or other specific platform needs. For instance, you can improve blog or article content to resonate with particular user interests. Or, tailor blog headlines and summaries to match the reading preferences of different user segments. A/B testing & behavioral analytics Contentstack's integration with best-in-class personalization partners allows brands to leverage A/B testing and behavioral analytics. By experimenting with different variations of personalized content and analyzing customer behavior in real-time, brands can optimize their digital experiences. Our integrations with partners like Ninetailed and Optimizely enable you to personalize messaging and run experiments on any part of a website. For example, you can personalize product recommendations on an e-commerce site based on user browsing history. This data-driven approach enables brands to understand customer preferences and deliver highly targeted content, improving engagement and conversions. Better together Our rich ecosystem of best-in-class personalization partners further enhances these out-of-the-box capabilities and helps brands achieve more advanced personalization. By integrating with personalization tools and platforms, brands can leverage advanced algorithms and machine learning to deliver highly personalized and relevant content to their customers. For instance, you can leverage our integration with Dynamic Yield and easily create multiple landing pages in Contentstack, each targeting a specific offer or a customer segment. You can then analyze the experiments and optimize the landing pages to see what works best. This integration enables you to take personalization to the next level and stay at the forefront of customer engagement. Achieve personalization at scale By tailoring digital experiences and content to individual preferences, brands can increase customer engagement, drive conversions, and foster brand loyalty. Contentstack Composable DXP, with its robust platform capabilities and ecosystem of personalization partners, empowers global enterprises to leverage the power of personalization and deliver highly tailored digital experiences at scale. So, whether you're a content editor looking to create personalized content or a marketer looking to improve engagement and conversion rates, Contentstack has the tools and partners to help you achieve your personalization goals. Learn more To learn more about how leading brands globally are unleashing their full personalization potential with Contentstack, dive into our personalization use case.